Ep 102: What Writers Must Get Right First With Cara Ray & Kimberly Grabas
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Ep 102: What Writers Must Get Right First With Cara Ray & Kimberly Grabas
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What if building your writer platform didn’t have to feel fake, forced, or exhausting?
In this conversation with Kimberley Grabas, we talk about: • Why most writers approach platform-building backward • The difference between platform, branding, marketing, and tactics • How to identify your ideal reader • Why “niching down” can feel impossible for creative people • How to market your work without becoming pushy or performative • and why the best brands are built from authenticity, not imitation
One of my favorite moments was when Kimberley said creative people naturally resist being squeezed into “a tiny little box.” Instead of flattening your personality, a healthy platform helps you clarify what threads already run through your work.
This episode will especially encourage writers who feel overwhelmed by social media, unsure of their message, or afraid they have “too many interests.”
Watch now and let us know in the comments: What part of building a writer platform feels hardest for you right now?
To connect with Kimberely about how to position your writer platform, visit her at: https://yourwriterplatform.com/