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What does it take to build a high-performing automotive business that continues to grow while maintaining a strong culture?

In this episode, Mike Allen sits down with Matt Curry and Richard Tonetti from Craftsman Auto Care to discuss the systems, leadership philosophies, and growth strategies that helped build one of the industry's most respected shop groups. Matt shares lessons learned from growing to 10 locations and $18 million in revenue, including the importance of culture, leadership, sales training, digital inspections, and customer reviews.

Timestamps:
00:00 The $1 Raise That Changed Everything
01:14 Are 4-Day Workweeks Actually Hurting Your Business?
03:41 Why “Money Motivated” Isn’t a Dirty Word
06:46 From Tire Changer to VP: Growth Stories from the Shop Floor
07:16 Matt’s Path: 10 Stores, $18 Million, and a Comeback
09:13 The Secret Sauce: Buying Distressed Shops & Turning Them Around
10:36 How to Hit $1,000 Average ROs (and Why Volume Per Bay Matters)
11:02 The Turning Point: Digital Inspections & Sales Training
13:29 Being the Best Shop Cheerleader—Even on Bad Days
14:11 Making the Hard Work Fun (Yes, It’s Possible!)
19:00 Sales Scripts, Objection Handling, and The “One More Thing” Rule
20:05 How to Hire the Perfect Counter Person (It’s Not About Automotive Experience!)
22:49 Culture vs. Corporate: Why Good Techs Never Leave
25:15 Google Review Domination: Building Trust and Cutting Marketing Costs
28:20 Spiffs, Friendly Competition, and Making Reviews a Shop Habit
32:10 Small Gestures, Big Impact: The Stuffed Animal Touch
35:13 Why Internal Competition Works—But Only with the Right Culture
37:46 When Growth Kills Culture (And How to Avoid It)
40:36 Can Independents Still Win? Opportunity in a Corporate, Tech-Heavy Landscape
43:27 The Blueprint: Build Slow, Build Right, Stay Nimble
45:17 Level Up: Giving Back and Training the Next Generation
47:04 Growing Your Own Techs & Locking Down Quarter-Million Dollar Talent