Ep. 100: Beyond Sunscreen: How a Dermatologist Built a Sun-Smart Swimwear Brand
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Ep. 100: Beyond Sunscreen: How a Dermatologist Built a Sun-Smart Swimwear Brand
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Dr. Rina is joined by board-certified dermatologist Dr. Ashley Steffens for a conversation that blends medicine, innovation, and style. Together, they dive into Dr. Steffens’ swimwear brand, Helioshield, and the inspiration behind creating UPF-rated swimwear that doesn’t compromise on aesthetics or protection.
In this episode, they explore why sun-protective (UPF) swimwear is more than just a trend — it’s a powerful tool in skin cancer prevention. From the science behind UPF to the gaps they see in patient education, this discussion highlights how thoughtful design can make sun safety effortless, wearable, and empowering.
If you’ve ever wondered whether a regular swimsuit truly protects your skin — or how to counsel patients on better beach-day habits — this is a conversation you won’t want to miss.