Ghost Categories On Amazon

What is a ghost category and why should you stay away from them? Amazon rarely makes it easy for us to understand the inner workings of the website. In this week's Biz Buzz segment we talk about one of the confusing parts of Amazon's website - the ghost category.

When a publisher puts a book on sale, they have the option to select three categories from a prescriptive list. But Amazon doesn't have to use those categories to sell books to it's customers. Often times a publisher (or author) will inadvertently select a category that does not match with the categories on Amazon which places the book into what we call ghost categories.

We talk all about these categories, how to avoid them and even if you should avoid them, and much on in this segment.

Biz Buzz Segment: The Ghost Categories On Amazon (4:45)

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