
Ep 05: The Power of Content Creation within the Hairdressing Industry with Ben Lifton
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Ben Lifton is a Content Creation & Digital Capability Consultant with a unique career journey that began in hairdressing before evolving into entrepreneurship. In 2018, Ben founded Big Little Content (formerly Content Kweens), a dynamic agency that to date has helped global brands and over 6,800 hairdressers worldwide transform their approach to social media and digital content.
With over seven years of experience consulting for global hair brands like Keune, Redken, Wella, GHD, K18, Schwarzkopf, and Goldwell, Ben specialises in empowering educators and teams to become forward thinking content creators. His proven strategies have consistently driven multiple seven-figure EMV (Earned Media Value) for some of these leading brands.
With a rare blend of expertise in marketing, business development, education, brand strategy, and content creation – all grounded in emotional intelligence – Ben helps brands, both big and little, create content that converts followers into loyal clients, grow social media footprints, and streamline their marketing to scale their businesses and boost profits.
You can follow Ben here: https://www.instagram.com/benlifton/
Follow The Alan Howard Podcast on Instagram: https://www.instagram.com/alanhowardpodcast/
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