In Episode 004 of "A Seat at the Table" podcast, the hosts Wiley Brazier V and special guest Desiree Alexander, PhD, delve into the riveting topic of personal branding in the worlds of education, technology, and entrepreneurship.

Desiree Alexander, an esteemed educator and CEO of Educator Alexander Consulting LLC, brings a wealth of knowledge to the table. As a multi-certified professional, including being a Google certified trainer, Google Innovator, Apple Teacher 2016, and Microsoft Innovative Educator Master Trainer, Desiree is uniquely positioned to provide valuable insights into the art of personal branding.

The episode kicks off with Wiley and Desiree discussing the crucial role of branding in marketing oneself or one's business. Desiree shares her personal journey in consulting and provides an insider's view on the process of developing her brand "Educator Alexander." She outlines the critical steps she took, including asking serious questions and establishing an LLC, to create a distinctive and effective brand, showcasing the importance of meticulous planning and strategic decision-making.

Throughout the episode, Desiree highlights various aspects of branding, from the significance of carrying traditional business cards to the importance of trademarking a brand name and logo for business purposes. She also emphasizes the necessity of protecting digital resources, offering practical advice on using tools like Adobe DC to password-protect PDFs and Google Drive to limit sharing and prevent copying.

In a candid and personal segment, Desiree shares her daily routine, her preferences, and even her thought-provoking hypothetical wishes. As the conversation unfolds, she stresses the importance of controlling one's message, worth, and public image while also delving into the significance of creating a logo and branding essence. She discusses how to approach the creation of a logo, recommending platforms such as Fiverr to engage professional services.

Wiley and Desiree also explore the significance of a professional online presence in the digital age, touching on the necessity of having a website and emphasizing the continued importance of traditional business cards. Desiree's valuable counsel on the topic includes recommendations for professional printing services and the importance of building and maintaining a compelling web presence.

In the latter part of the episode, Desiree shares her personal story of resilience in the face of challenges, echoing the themes of perseverance and determination that are also central to her branding expertise. She offers invaluable guidance on the process of branding oneself, emphasizing the need to invest time and effort and reach out to resources for support.

Listeners are not only treated to a wealth of practical advice and wisdom on branding but also gain valuable insights into the personal experiences and demeanor of the esteemed guest. Desiree's engaging presence and Wiley's insightful questions combine to make this episode an enriching and thought-provoking exploration of the world of personal branding.

Join Wiley Brazier V and Desiree Alexander, PhD, in this illuminating episode of "A Seat at the Table" as they unravel the intricacies of personal branding and empower listeners with the knowledge and inspiration necessary to forge their own distinctive brand in the ever-evolving landscape of education, technology, and entrepreneurship.