Megan Furhman-Wheeler founded a brick-and-mortar herbal apothecary in Iowa. In today’s episode, Megan opens up about a time when her business was struggling and she had to ask herself, is it time to pivot? We loved talking with Megan about the emotional side of running a business and using struggles as an opportunity for self assessment and growth. Megan also describes how working with Crème de Mint on her rebrand boosted her confidence and changed customer perception of her products. Hear her inspiring story of learning to trust her intuition in business as well as life. Are you considering a rebrand? Crème de Mint can help! Let’s chat about your needs. https://cremedemint.com/contact/ Interested in exploring the offerings at Megan & Co Herbal Apothecary? Check out https://www.meganandco.com/

We are excited to share our conversation with Mike Simon, COO of Surfsnax. Mike shares his journey from struggling to get people to even try his unique salmon snacks, to being picked up by Costco, Wegmans, Giant, Big Y, and other large retailers. After a lackluster CPG product launch with packaging that didn’t wow the audience, he approached Crème de Mint for a rebrand. The new branding drew people in at trade shows and gained traction with retailers. Tune in to hear Mike’s story and his advice for fellow CPG entrepreneurs, including when to pivot, considering different revenue streams for your business, and how to build brand recognition through geographical representation. and building your brand in a way that stays true to your values and personality. Learn more about these unique, savory snack sticks at Surfnsax.com Thinking about a rebrand for your CPG product? We’re here to help! https://cremedemint.com/contact/

Today’s guest is Kevin Gawronski, founder of Gawronski Media, here to share some refreshingly honest ad spend advice for CPG startups. Despite what you may have heard, there is no magic trick for instant success, and huge ad spend doesn’t necessarily equate to huge sales. Instead of empty promises, Kevin shares realistic expections, best practices, and data-driven methods for getting your brand noticed on Instacart and other retail apps, as well as paid social and Google. If you’re looking for an honest Paid Media Partner, check out what Gawronski Media has to offer. https://gawronskimedia.com/

On the creative side, Crème de Mint is here to help you develop visually striking ads.