Engagement Strategy and The Attendee Journey with John Blaskey
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Engagement Strategy and The Attendee Journey with John Blaskey
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Discover how to elevate your event from routine to remarkable. In this episode of The Expo Factor Lee Ali is joined by exhibition strategist John Blaskey to reveal actionable engagement strategies and the secrets of designing purposeful attendee journeys.
Exhibitors and event organisers will learn how to:
Create meaningful, emotion-driven connections with attendees
Control the attendee experience using the John's Privileged Access Engagement model
Move beyond sales to strategic marketing at events
Design structured, impactful attendee journeys that leave lasting impressions
Maximize post-event follow-up for measurable results
Whether you’re looking to boost engagement or aiming to deliver more value, John’s insights show that the key to event success is intentionality, human connection and thoughtful strategy.
Turn every interaction into a memorable experience and elevate your next event performance.
Find out the key takeaways from the episode by visitng our blog: Engagement Strategy and The Attendee Journey with John Blaskey
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