Have you been hesitant to use TikTok to grow your business? Bekah Eaker went from 0 to 17,000 followers in just 4 months, and she joined me for this episode to talk about all things TikTok! We cover whether you should even be marketing on TikTok, how to use TikTok as a business owner or personal brand, how to create content and find trends, and how to convert your followers into clients. We even break down the differences between TikTok and Instagram reels, and I share my best tips for repurposing your TikTok videos for Instagram marketing! 

Episode Highlights

• (4:52) The differences between TikTok and Instagram Reels
• (8:44) What kind of businesses should be on TikTok
• (9:15) How I use TikTok as a business owner and Bekah as a personal brand
• (12:18) What makes a viral video
• (14:10) The best way to attract or repel clients
• (16:29) TikTok Creator Fund and monetizing from the app
•  (19:22) How I specifically use TikTok for business and what return I see on the time investment
• (20:47) How often should I post on TikTok?
• (23:03) TikTok tricks for higher engagement
• (26:19) How long does it take to create a TikTok video? 
• (29:00) How to convert TikTok viewers into clients
• (30:47) Who is the audience on TikTok?
• (32:38) What type of content should I share on TikTok?
• (32:28) 2 things you can do right away on TikTok to prep to make your first video
• (35:40) How to repurpose your TikTok video for Instagram Reels

Links and Resources Mentioned 

• Gary Vee - https://www.garyvaynerchuk.com/ 
• @BekahEaker on TikTok 

If you like this episode, please subscribe to the podcast and leave a review!

Visit Mandy’s Website - https://mandyliz.com/

Connect with Mandy on Instagram - https://www.instagram.com/mandylizphotography/

When you hear the word “branding”, you might think of logos, fonts and colors... But that’s just a small part of what truly makes up your brand. In this episode we’re talking about all things branding. We dive into what makes up a brand, why you should consider building your personal brand, and when it might be time to consider a rebrand for your business.

Episode Highlights

• (0:49) What is branding? What makes up a brand?
• (2:33) The 3 main things you should focus on for branding
• (2:38) Logos and purchasing decisions
• (3:51) Steps to take to establish your brand
• (4:43) The importance of building your personal brand
• (6:52) What to do if you've outgrown your brand and signs that it's time for a rebrand in your business
• (10:12) Why you shouldn't rebrand your business
• (11:45) An example of a really strong brand
• (12:04) The importance of consistency in the pictures you share for your brand

Links and Resources Mentioned 

• The 3 Pillars of Branding (Blog Post) - https://mandyliz.com/2020/02/17/the-3-pillars-of-branding-creating-a-consistent-brand-identity/ 
  
  
• Are Your Business Leads Or Clients Ghosting You? (Podcast Episode) - https://mandyliz.com/2020/08/18/are-your-business-leads-or-clients-ghosting-you/ 
  
  
• Building a StoryBrand by Donald Miller 
  
  
• Timeless Mobile Preset Collection  Stunning photos have never been easier! Create pro photos for your brand and business with your phone with one-click editing filters!  https://mandyliz.com/mandy-liz-timeless-mobile-presets 

If you like this episode, please subscribe to the podcast and leave a review!

Visit Mandy’s Website - https://mandyliz.com/

Connect with Mandy on Instagram - https://www.instagram.com/mandylizphotography/

Do you ever feel like the algorithm is out to get you? Marketers share hacks and tricks to gain more followers on Instagram, but those hacks might actually be killing your engagement! In this episode I share 3 ways I see people self sabotage on Instagram and what you can do to organically grow your following instead.

Episode Highlights

• (0:46) What you need to know about Follow Loops and Follow Trains
• (1:38) What to do instead of follow loops 
• (2:00) The second way you might be killing your Instagram engagement
• (2:31) What to do instead of using bots
• (2:57) The third Instagram hack I see people use to grow their account
• (4:02) What to do instead of joining a comment pod
• (4:42) Download my social media cheatsheet to organically grow your Instagram and actually see results from posting to social media
• (5:30) How to actually grow your Instagram account

Links and Resources Mentioned 

• Download my Social Media Cheatsheet (https://mandyliz.com/social-media-guide) 

If you like this episode, please subscribe to the podcast and leave a review!

Visit Mandy’s Website - https://mandyliz.com/

Connect with Mandy on Instagram - https://www.instagram.com/mandylizphotography/

Email Mandy at hello@mandyliz.com