Growing from small business to mid-market changes everything—especially in finance. What used to work in “survival mode” no longer scales.

In the latest episode of the Empowering Healthy Business Podcast, Calvin is joined by Priya Chanduraj of FIN Team to talk about how finance becomes a driver of growth, not just a record-keeper.

Here’s what you’ll learn:

• When to hire a controller, a CFO, or fractional support
  
  
  
• How to evaluate if your systems and controls are ready to scale
  
  
  
• Why forecasting and strategy alignment matter more as you grow

What it takes to prepare for M&A and outside capital

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Sponsored by SmartBooks. To schedule a free consultation, visit smartbooks.com.

Thanks for listening!

Host Cal Wilder can be reached at:
cal@empoweringhealthybusiness.com
https://www.linkedin.com/in/calvinwilder/

Most B2B service businesses pour time and money into “lead gen,” only to be swamped with unqualified prospects and wasted effort. In this episode of Empowering Healthy Business, host Calvin Wilder talks with Tom Freedman of Defiant Enterprises about a smarter approach: building growth on referrals, not cold leads.

Tom shares his five-step framework for making referral-based selling repeatable and scalable, including how to:

• Reverse-engineer your numbers and model sustainable growth
• Position your offer, audience, and message for impact
• Use your CRM to track referral partners and conversations
• Build genuine partnerships instead of chasing cold leads
• Scale confidently by documenting your process and adding producers

If you’re tired of endless prospect lists and want a proven, relationship-driven way to grow, this episode will give you a clear, practical playbook you can start using right away.

Listen now and learn how to turn trusted introductions into paying clients.

Send us a text

Sponsored by SmartBooks. To schedule a free consultation, visit smartbooks.com.

Thanks for listening!

Host Cal Wilder can be reached at:
cal@empoweringhealthybusiness.com
https://www.linkedin.com/in/calvinwilder/

Running a business with scattered spreadsheets and one-off emails makes growth harder than it needs to be. In this episode of Empowering Healthy Business, host Calvin Wilder sits down with Jason Kramer of Cultivize to unpack how small businesses can use a CRM to bring order, consistency, and measurable results to sales and marketing.

You’ll hear practical ways to:

• Build a repeatable sales process that doesn’t depend on memory
• Use data to prioritize leads and focus on quality over quantity
• Track marketing ROI without guesswork
• Start simple with phased CRM adoption—and avoid common pitfalls

Whether you’re still managing leads in Excel or ready to scale with automation, this conversation breaks CRM down into clear, actionable steps you can use right away.

Listen now and learn how a CRM can become one of the simplest levers for growth in your business.

Send us a text

Sponsored by SmartBooks. To schedule a free consultation, visit smartbooks.com.

Thanks for listening!

Host Cal Wilder can be reached at:
cal@empoweringhealthybusiness.com
https://www.linkedin.com/in/calvinwilder/