Welcome back to Final Approach. In today’s special episode, I’m thrilled to interview Julie Broad, the dynamic CEO and founder of BookLaunchers. Julie and her talented team helped me produce my own book, Final Approach: A Test Pilot’s Story of Caring for Loved Ones, and I’m excited to dive deep into what makes their work so impactful for nonfiction authors, the real stories behind publishing, and how meaningful books can truly change lives.

BookLaunchers is a powerhouse in the nonfiction publishing world that prides itself on producing “no boring books.” We discuss how Julie’s philosophy—that every book should be written for the reader, not the author—has helped more than 800 authors launch books that make a difference. Julie shares the holistic approach her company takes to guide authors through book creation, editing, design, marketing, and positioning, ensuring their stories have maximum impact.

We also get real about the challenges and successes of running a business in today’s fast-changing publishing landscape, including shifts brought on by artificial intelligence and online scammers. Julie opens up about her transition from Canada to Las Vegas, balancing entrepreneurship with family life, and her resilience through the 2008 economic downturn. She highlights memorable stories from authors whose books have helped communities and inspired change—like Dr. Cynthia Pan's book on end-of-life strategies and Jonathan Stanley's viral journey sharing heart-centered leadership in the corporate world.

Julie wraps up the conversation with practical advice for anyone wanting to write a nonfiction book, urging writers to focus on a specific reader and their hook, and emphasizing the power of self-publishing to produce books that look and feel traditionally published, but remain entirely yours. We close with actionable resources and how listeners can connect with Book Launchers to get started.

• No Boring Books: Nonfiction doesn’t have to be dull; impactful stories must engage and serve readers—not just the author.
• Write for the Reader: The book may be about you, but it’s written for a specific person with a problem or need; targeting your audience is key.
• Holistic Publishing Approach: Success comes from alignment throughout editing, design, and marketing, with a clear vision of the target reader.
• Self-Publishing Power: Today’s authors can publish professional, widely distributed books without storing copies in their garage—self-publishing is legitimate and accessible.
• Resilience in Business: Being adaptable and facing challenges head-on, like the 2008 recession and recent shifts in the market, is essential for entrepreneurship.
• Family and Business Balance: Parenting and launching a business in a new country requires determination, planning, and support.
• Author Impact Stories: Books like Dr. Cynthia Pan’s Exit Strategies and Jonathan Stanley’s Purposeful Performance have changed lives—and even gone viral—by connecting authentically with readers.
• Book Launchers Resources: Practical guides, a thriving YouTube channel, and hands-on help are available for anyone looking to write and publish nonfiction.

Feeling inspired to share your own story in a nonfiction book? Visit booklaunchers.com/sevensteps to grab Julie’s free guide, "7 Steps to Write a Book That’s Set Up to Sell." Dive into BookLaunchers’ YouTube channel for expert insights and connect with Julie’s team for dedicated support. Let’s keep making no boring books, telling real stories, and helping readers on their final approach.

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