SummaryIn this conversation, Tamara Hergert interviews Jessie Licata, the co-founder of Equals Human, a sustainable clothing line. They discuss the journey of creating the brand, the challenges faced during the COVID-19 pandemic, and the importance of using organic fabrics. Jessie shares insights into the collaborative design process, marketing strategies, and the significance of building relationships with retailers. The conversation also touches on the role of social media in promoting the brand and the unique experiences of styling for celebrities. Overall, the discussion highlights the intersection of art, fashion, and sustainability.Jessie's websites: equalshuman.com licatabean.comthanksgivinginharlem.comFollow Jessie on social media:@equalshuman_movement@licatabean@thanksgivinginharlemMentions:Empowered Artists: https://www.empoweredartists.coGrab this guide - The Best Art Business Models: https://www.empoweredartists.co/best-art-business-modelsTakeawaysEquals Human was born from a desire to create unique clothing.The journey involved extensive research into sustainable fabrics.Building relationships with manufacturers is crucial for ethical production.Fashion should allow individuals to express themselves creatively.COVID-19 posed significant challenges but also opportunities for growth.Collaboration is key in the design process.Marketing strategies include local promotions and social media engagement.Fashion events provide valuable networking opportunities.Retail partnerships are often formed through invitations rather than outreach.Community engagement is essential for brand loyalty.PS: If you’d like to get a free digital copy of my book Artist’s Success Mindset, please leave a review for our podcast, and email a screenshot to us at info@empoweredartists.co.Connect with Empowered Artists Community:Website: www.empoweredartists.coFacebook: Empowered ArtistsInstagram: @empowered.artistsYoutube: @EmpoweredArtistsPinterest: @EmpoweredArtistsTwitter: @EmpoweredArtistsConnect with Tamara Hergert:Website: www.tamarahergert.comInstagram: @tamara_hergertPinterest: @HergertTamaraFacebook: Art by Tamara HergertTwitter: @TamaraHergertYoutube: @TamaraHergert

Whether gallery representation is for you or is something worth pursuing depends on your individual circumstances and the gallery you are considering. Here are some of the pros and cons of gallery representation to help you decide:

Pros:

• Increased exposure: Galleries have a network of collectors and art dealers that they can introduce you to. This can help you to get your work seen by more people and to sell more art.

• Professional representation: Galleries can help you to negotiate prices, promote your work, and handle the logistics of selling your art. This can save you time and hassle.

• Access to resources: Galleries often have access to resources that can help you to develop your art career, such as workshops, mentorships, and grants.

Cons:

• Commissions: Galleries typically take a commission on the sale of your art. This can range from 20% to 50%, so you will need to factor this into your pricing.

• Control: Once you sign with a gallery, they will have some control over how your work is displayed and marketed. This can be a good thing if you trust the gallery's judgment, but it can also be frustrating if you don't agree with their decisions.

• Limited freedom: Galleries typically have a limited amount of space, so they may not be able to show all of your work. This can be frustrating if you have a lot of work that you want to show.

Ultimately, the decision of whether or not to get gallery representation is a personal one. There is no right or wrong answer, and the best decision for you will depend on your individual circumstances and goals.

If you are considering getting gallery representation, it is important to do your research and to find a gallery that is a good fit for you. You should also be prepared to give up some control over your work and to pay commissions. However, if you find the right gallery, they can be a valuable asset to your art career.

Have a lovely week!

Tamara

Mentions:

Empowered Artists: https://www.empoweredartists.co

PS: Don’t forget to grab these helpful guides and sign up for these free workshops:

7 Great Art Spots to Get Featured In Easily https://www.empoweredartists.co/get-featured

3 Easy Steps to improve you Art practice revenue: https://www.empoweredartists.co/3-easy-steps

Learn how to price your art with this free on-demand 20 min masterclass: https://www.empoweredartists.co/pricing-commissioned-projects

Learn how to make your artworks shoppable in Google search with this free on-demand 8-min workshop https://www.empoweredartists.co/free-workshop-shoppable

Connect with Empowered Artists Community:

Website: www.empoweredartists.co

Facebook: Empowered Artists

Instagram: @empowered.artists

Youtube: @EmpoweredArtists

Pinterest: @EmpoweredArtists

Twitter: @EmpoweredArtists

Connect with Tamara Hergert:

Website: www.tamarahergert.com

Instagram: @tamara_hergert

Pinterest: @HergertTamara

Facebook: Art by Tamara Hergert

Twitter: @TamaraHergert

Youtube: @TamaraHergert

In the United States, copyright protection is automatic for original works of authorship fixed in a tangible medium of expression, including visual art. This means that you do not have to register your artwork with the U.S. Copyright Office to be protected by copyright law. However, there are some benefits to registering your artwork with the Copyright Office, such as:

• Filing an official copyright registration gives you prima facie evidence of your copyright ownership. This means that if you ever need to sue someone for copyright infringement, you will have a strong case.

• A copyright registration can help you to collect statutory damages and attorney's fees if you win your copyright infringement case.

• A copyright registration can make it easier to enforce your copyright against infringers in other countries.

To register your artwork with the Copyright Office, you can file an online application or mail in a paper application. The filing fee for registering a single artwork is currently $55.

Here are the steps on how to register your artwork with the U.S. Copyright Office:

1. Go to the Copyright Office website and create an account.

2. Select "Register a Work" and then "Visual Arts."

3. Follow the instructions on the website to fill out the application form.

4. Pay the filing fee.

5. Submit your application and supporting materials.

The Copyright Office will review your application and issue a copyright registration certificate if your application is approved.

Even though you do not have to register your artwork with the Copyright Office to be protected by copyright law, it is a good idea to do so. By registering your artwork, you can strengthen your copyright protection and make it easier to enforce your rights against infringers.

Have a lovely week!

Tamara

Mentions:

Empowered Artists: https://www.empoweredartists.co

PS: Don’t forget to grab these helpful guides and sign up for these free workshops:

7 Great Art Spots to Get Featured In Easily https://www.empoweredartists.co/get-featured

3 Easy Steps to improve you Art practice revenue: https://www.empoweredartists.co/3-easy-steps

Learn how to price your art with this free on-demand 20 min masterclass: https://www.empoweredartists.co/pricing-commissioned-projects

Learn how to make your artworks shoppable in Google search with this free on-demand 8-min workshop https://www.empoweredartists.co/free-workshop-shoppable

Connect with Empowered Artists Community:

Website: www.empoweredartists.co

Facebook: Empowered Artists

Instagram: @empowered.artists

Youtube: @EmpoweredArtists

Pinterest: @EmpoweredArtists

Twitter: @EmpoweredArtists

Connect with Tamara Hergert:

Website: www.tamarahergert.com

Instagram: @tamara_hergert

Pinterest: @HergertTamara

Facebook: Art by Tamara Hergert

Twitter: @TamaraHergert

Youtube: @TamaraHergert