Buying an online business can feel overwhelming, especially if you are new to acquisitions.

In this week's podcast episode, we sit down with Matt Raad, a seasoned digital business buyer and coach who has helped countless first-time buyers navigate the acquisition process with confidence.

Due diligence takes center stage as Matt explains what really matters when evaluating an online business and how skipping this step can turn a promising deal into an expensive mistake. For beginners, he breaks down the types of businesses that are best suited for first-time buyers and why simpler models often outperform flashy ones.

We also cover beginner-friendly deal structures, including how to reduce risk and preserve capital when buying your first site. After the deal closes, Matt shares practical post-acquisition growth strategies for smaller websites that don't require huge teams or budgets.

We also dig into a topic many new buyers underestimate: why you should never sell a business yourself and instead work with a broker who understands deal structure, negotiations, and risk.

Finally, we address a common myth head-on: online businesses are no longer as passive as they once were, and Matt explains what buyers should realistically expect today.

If you're thinking about buying your first online business or refining your acquisition strategy, this episode is packed with practical insights you can use immediately.

• Pivoting from buying brick-and-mortar businesses to digital businesses (01:53)
• Never sell a business yourself; always use a broker (09:54)
• The importance of doing good due diligence (14:04)
• The best kind of businesses for newbies to buy (15:46)
• Deal structures for beginners (30:41)
• Post-acquisition growth strategies for small sites (35:50)
• Online businesses are not as passive as they used to be (42:05)

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Sit back, grab a coffee, and learn how to buy your first online business with confidence!

Buying a business is one of the biggest financial decisions most entrepreneurs will ever make. For many first-time buyers, it's terrifying. You're putting a meaningful chunk of your net worth on the line and hoping you've chosen wisely.

So what actually makes a business safe to buy?

In this episode, Greg Elfrink breaks down the realities of business risk and shares practical criteria buyers can use to separate stable, reliable businesses from the ones that keep you up at night.

Greg starts by reminding us that there's no such thing as a risk-free business. But some businesses are undeniably safer than others, and the patterns are surprisingly consistent.

One of the strongest signals of safety is age. An older business has weathered economic cycles, algorithm changes, and industry shifts. If it has survived for years, there's usually a reason.

Diversified revenue and diversified traffic are non-negotiables. If the business relies on one product, one client, or one traffic source, it only takes one disruption to put everything at risk.

We also dig into how risk levels differ between online businesses and brick-and-mortar operations, and why size matters more than most buyers expect. Bigger businesses often come with stronger systems, cleaner financials, and teams that keep things running, even when the owner steps away.

Finally, Greg outlines the advantages of working with a business broker, especially for first-time buyers navigating due diligence, negotiations, and valuation questions.

If you want a clearer picture of what a safe acquisition really looks like, and how to confidently choose your next business, this episode is for you.

• There's no such thing as a risk-free business (01:35)
• The older the business is, the safer it tends to be (04:20)
• Diversification of revenue (07:49)
• Look for multiple sources of traffic (10:27)
• Online businesses vs brick and mortar businesses (12:23)
• Size of the business (15:30)
• Benefits of using a business broker (17:50)
• The bigger the business, the less risky it becomes (21:55)

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Sit back, grab a coffee, and learn how to separate safe businesses from risky ones.

If you want to squeeze more revenue out of your existing traffic, this week's podcast episode is a must-listen.

We're diving deep into one of the most misunderstood, yet most profitable, parts of ecommerce growth: conversion rate optimization.

CRO expert Jasper De Munyk joins Greg to break down the fundamentals of Shopify CRO, including what a healthy optimization process actually looks like and why it's far more than "changing button colors."

If you're wondering where to even begin, we cover what to tackle first when doing CRO, plus the stage of growth when investing in CRO makes the biggest impact.

We explore the biggest CRO mistakes and misconceptions that cause businesses to waste time, chase vanity metrics, or ignore easy wins hiding in plain sight.

We also dig into the future, discussing how AI is reshaping CRO, from rapid data analysis to automated testing, and where human judgment still plays an essential role.

If you're serious about growing your ecommerce business sustainably, without simply spending more on ads, this episode will be your new playbook.

• The fundamentals of eCommerce CRO (05:59)
• Common CRO mistakes and misconceptions (11:21)
• What to tackle first when doing CRO (14:31)
• What stage of growth should you be at when investing in CRO? (20:03)
• How AI is changing CRO (28:26)
• Exploring the mechanical side of CRO (33:56)
• How to turn customer data into actionable insights (39:18)
• How to make CRO a routine part of your business (42:17)
• How often businesses should revisit their CRO (46:14)

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Sit back, grab a coffee, and learn how to unlock rapid growth through conversation rate optimization!