Emphasizing skills over degrees ft Liz Gelb-O'Connor of ADP
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Emphasizing skills over degrees ft Liz Gelb-O'Connor of ADP
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In this episode of the Talent Journey podcast, Justin Vajko interviews Liz Gelb-O'Connor, the global head of employer brand and marketing for ADP. Liz shares her experience in creating an EVP and employer brand presence in multiple countries, highlighting ADP's recognition with rally marketing awards for their branding, social media, and marketing campaigns. She discusses the size of ADP and her team, emphasizing their growth and diverse skill set. Liz explains her role in selling careers at ADP and how she transitioned from a sales background to employer branding. She also reveals two truths and a lie about herself and discusses how her tech and writing background have influenced her work. Liz emphasizes the importance of branding as a long-term strategy and shares the success of their engagement wheel approach for generating stories and content. She challenges the focus on undergraduate degrees in job descriptions and promotes considering transferable skills for a more inclusive talent pool. Liz describes their efforts to rewrite job descriptions and the positive impact on attracting diverse applicants.
Learn more about Dialog at www.recruitwithdialog.com. Connect with Justin on LinkedIn here.