Emma went a year without buying clothes! What is going on here ?Part 2.
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We explore how quiet, steady change can break the shopping dopamine loop, reduce bias-driven choices, and build a wardrobe that reflects who we really are. Emma Edwards shares tools for metacognition, enoughness, and outfit repeating without fear while keeping values in view.
• recognising present bias, urgency bias and loss aversion in shopping
• exposure therapy for desire and “empty the cart” tactics
• buying possibility versus getting reality
• outfit repeating, the spotlight effect and reframing enoughness
• distinguishing joy from “should” in beauty and fashion
• habits for health without consumer triggers
• sustainability that follows once the dopamine fog lifts
• building a wardrobe for longevity, fit and frequent wear
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