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In this episode of Embedded Insiders, we’re joined by Bahar Sadeghi, Technical Director at CCC, and Alysia Johnson, CCC President, to talk about the latest expansion of the CCC Digital Key™ Certification Program, which now includes support for Bluetooth Low Energy (BLE) and Ultra-Wideband (UWB) technologies.

To learn more or register for an upcoming CCC Plugfest, visit: carconnectivity.org/events

Later in the episode, Ken chats with Russell Ruben, WW Automotive and IoT Segment Marketing Director at Sandisk, about the evolution of automotive storage, why fast data retrieval is more critical than ever, and how AI is reshaping autonomy and control within vehicles.

But first, Rich, Ken, and Tiera kick things off with a conversation on Artificial General Intelligence, what it could mean for the tech landscape, whether companies should pursue it, and whether something that powerful is even achievable.

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In this episode of Embedded Insiders, Editor-in-Chief Ken Briodagh dives into the transformative role of AI in Smart Manufacturing and the impact of 5G connectivity on enterprise operations with Telit Cinterion’s Bill Dykas, Senior Product Line Manager, and Stan Gray, SVP of IoT Broadband and High Cat Vertical Sales.

But first, Rich, Ken, and I unpack the recent "OpenAI for Government" initiative—a collaboration between OpenAI and the U.S. Department of Defense. Is this a bold step toward smarter public-sector technology, or does it raise serious concerns about security and oversight?

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In this episode of Embedded Insiders, we’re joined by RISC-V’s newest CEO, Andrea Gallo, who outlines his vision for the company’s future. From accelerating ecosystem growth to his expectations for current architectures, Gallo shares his strategy to shape the next chapter of RISC-V.

Later, Rich and Vin return with another Dev Talk, featuring Avijit Sinha, Senior VP of Strategy and Global Business Development at Wind River. They explore how AI is revolutionizing computing platforms and offer insights on starting your own AI project.

But first, Rich, Ken, and I dive into the evolving landscape of AI-powered search tools and their impact on journalism and media.

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In this episode of Embedded Insiders, Ken O’Neil, Space Systems Architect at AMD, joins us to explore the company’s advancements in AI for space. He delves into how AMD is enabling on-board processing for satellites and spacecraft, including the adoption of FPGAs in spaceflight applications.

But first, Embedded Computing Design's Editor-in-Chief, Ken Briodagh, shares highlights from Computex 2025, providing insights into the top technological innovations unveiled at the event, including advancements in AI and edge computing.

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In this episode of Embedded Insiders, we’re joined by Principal Analyst at global technology intelligence firm ABI Research, Reece Hayden, to discuss the recent global tariffs, and the effects of this on supply chains, manufacturing costs, and expansion.

Next, Ken sits down with Jun Kawaguchi, global marketing executive for the Secure Flash product family at Winbond, to discuss the challenges of securing today’s AI, automotive, and industrial embedded systems.

For more information from ABI about the global tariffs, check out the whitepaper, Navigating Tariff Turbulence in the Technology Sector.

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In this episode of Embedded Insiders, we’re joined by Carnegie Mellon professor and founder of Efficient Computer, Brandon Lucia. Brandon dives into his company's general-purpose processor, designed to deliver 100x more energy efficiency than any chip on the market today. He also shares insights from his academic work and the challenges impacting the next generation of engineers navigating today’s fast-evolving technological landscape.

Later, Rich and Vin are back with another Dev Talk, featuring Jonathan Pallant, Senior Engineer at Ferrous Systems. Together, they discuss the growing popularity of Rust and why it could be a game-changer for your next embedded design.

But first, Rich and Ken kick off the episode with a rundown of what’s in store and a sneak peek at upcoming podcasts.

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In this episode of Embedded Insiders, Editor-in-Chief Ken Briodagh sits down with Marten Smith, Principal Segment Manager for the Medical and Health Segment at Microchip Technology. Together, they explore how Microchip supports innovation in the medical field, navigates stringent security standards, and tackles the challenges of certifying new medical devices. They also discuss how advancements in AI are paving the way for improved patient care.

Next, Rich and Vin return for another Dev Talk, featuring Tim Blazytko, emproof’s Chief Scientist, Head of Engineering, and Co-Founder. The trio delves into the art and science of reverse-engineering, sharing insights from the field.

But first, Rich and Ken kick off the episode by unpacking some intriguing acquisitions in the computer components industry, shedding light on their implications for embedded computing.

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In this episode of Embedded Insiders, Scott Bibaud, President and CEO of Atomera, explores the rising costs of semiconductor manufacturing and the challenges of scaling to advanced nodes like 3nm and 2nm. He breaks down the diminishing performance gains and the complexity of high-volume semiconductor architectures.

Next, Rich and Scot Morrison, Vice President of Shift Left Software Product Management at Siemens EDA, discuss the growing specialization of chip design—and why development tools must evolve to keep up.

But first, Rich and I examine Moore’s Law and whether the push for ever-smaller chips is truly the best path forward.

For more information, visit embeddedcomputing.com