Elph Ceramics: How to build a lux homewares brand online
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概要
Founded by sisters Eloise and Sophie, Elph Ceramics manufacture and retail contemporary ceramic homewares in the Sutherland Highlands, NSW. Industrial Designer, Sophie & Ceramicist, Eloise have created a timeless Australian brand that celebrates the contemporary Australia design, aesthetic and lifestyle.
The range includes cups & mugs, serving ware, vases and their iconic Tiny House. All designs are available in three contemporary finishes using Australian clay.
Listen to Eloise and Sophie talk about:
* Challenges through COVID and why they relocated to the country from Sydney CBD.
* The experience and ritual in using good products
* How they use branding and photography to tell their story
* Ceramics making process
* Strategies for growth and how to grow a labour intensive product range
* Supporting the local ceramics community
* Favourite Technology
* Mental health
Elph Ceramics
www.elphceramics.com
Instagram @elphceramics
Favourite technology:
Shopify POS, Shopify Online Store 2.0 and Airtable
Hosted and Produced by Chana Imsirovic, eCommerce Specialist at Owl and Monk.
To learn more about this Podcast and Owl and Monk visit:
www.owlandmonk.com.au
Sponsor
We are excited to be partnering with Dotdigital who are sponsoring this podcast.
www.dotdigital.com
Hosted on Acast. See acast.com/privacy for more information.