Elly Hoskin: Keeping Enduro Alive and Taking it "One More Year" at a Time
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Elly Hoskin: Keeping Enduro Alive and Taking it "One More Year" at a Time
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Cycling is a sport, game and passion. If it becomes too serious, what's the point?
Elly Hoskin, 2025 UCI Enduro World Champ, is keeping it light on her way to succeeding at the national and international level. Her personality, energy, and vibe are what make her a fan favourite and someone with a huge potential for the years to come. On this episode, we chat about developing the Enduro scene in Canada, and how we can translate that to international success, why Enduro is the "baby discipline" of gravity mountain biking, but yet the most relatable and enjoyable. We talk on how important it is to build the athlete-brand relationship, generating content and marketing for your partners, and where fans, media, and teams, can be better for the long-term success of the sport .
Elly's YouTube: https://www.youtube.com/@ellyhoskin
Elly's Instagram: https://www.instagram.com/elly.hoskin