Elizabeth Chubbuck of Murray’s Cheese on Quality, Value, & the Virtue of Inefficiency
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Elizabeth Chubbuck of Murray’s Cheese on Quality, Value, & the Virtue of Inefficiency
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Cheese can cost $12 a pound, or upwards of $100 for a wheel of the same size. So what is actually driving that difference in price, and is the most expensive option really worth it? Today, Elizabeth Chubbuck of Murray’s Cheese breaks down how to think about value in cheese, from commodity cheddar to cave-aged, small-batch wheels. Along the way, Elizabeth and Eli also get into the history of Murray’s, their unique cave aging program, and explore why inefficiency is often exactly what makes something great.
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TOPICS & TIMES:
Murrays Cheese (2:48)
Flagship Cheeses (5:44)
The History of Craft Cheese (7:05)
Elizabeth’s Journey (13:41)
Wholesale (18:00)
Cheese Education (26:38)
Cheese Caves in New York (37:14)
Classes (42:45)
Price Point Differentiation (48:00)
Cheese Clubs (57:52)
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