In this episode of Beyond the Vines, I sit down with Masara Miramontez—renowned local makeup artist and founder of Modern Luxe Lounge—to talk about her journey from building a sought-after bridal beauty business to opening a stunning, full-service beauty space in the heart of downtown Santa Rosa.

Masara shares how she’s grown her brand with intention, what inspired her to create a luxury, all-in-one beauty experience, and how she’s curated a team of talented hairstylists and aestheticians to serve her clients in a more elevated way.

We also dive into what it really looks like to evolve from solo artist to business owner, the importance of creating an experience (not just a service), and how community has played a role in her success.

Whether you’re a bride-to-be, a local looking for your new go-to beauty spot, or someone inspired by entrepreneurship, this episode is filled with insight, inspiration, and a behind-the-scenes look at one of Sonoma County’s most exciting new spaces.

You can find Modern Luxe Lounge on Instagram at @modernluxelounge and you can find Masara on Instagram at @makeupbymasara

You can find Amy Ahlers at amyahlersrealestate.com and @amyahlers_realtor on Instagram.

The views, thoughts, and opinions expressed by guests on Beyond the Vines are solely their own and do not necessarily reflect those of the host, Amy Ahlers, or LivXplore Real Estate & Lifestyle.