What if the secret to more clients…is saying less?

In this episode, we break down a powerful (and surprisingly simple) communication technique used by top performers to build trust, deepen relationships, and generate ridiculous referrals. From eliminating filler words to mastering active listening, this conversation reveals why most people lose deals before they even realize it—and how you can fix it immediately.

One of the biggest takeaways: A simple physical habit that forces you to actually listen—and completely changes how people respond to you.

What You’ll Learn: The “tongue-to-roof” listening technique (and why it works) How filler words damage your authority Why people don’t say what matters right away The psychology of trust in conversations How listening leads directly to more referrals

Key Insight: People don’t start with what matters most. They ease into it. If you interrupt too early—you miss everything.

Perfect for: Real estate agents Sales professionals Content creators Leaders & communicators Anyone who wants better relationships

If you found value, don’t forget to: Like Subscribe Share with someone who talks too much

#podcast #communication #sales #realestate #personaldevelopment #listening #success

In this episode of the Ed and Ken’s Minute Podcast, Ken Jordan and Ed Fordyce break down one of the most overlooked risks in real estate: recommending the wrong lender.

Many real estate agents are taught to give buyers three lenders to avoid liability. But is that actually helping the client — or hurting your business?

Ken and Ed dive into:

• Why recommending three lenders may be weak advice

• The real reason agents lose referrals after a deal closes

• Why transparency and communication from lenders matter more than rates

• The myth that agents shouldn’t recommend anyone

• Why 2026 could break many realtor–lender relationships

If you’re a real estate agent, loan officer, or investor, this conversation will change how you think about partnerships in the real estate transaction.

Because at the end of the day:

You can be the best agent in the world — but if the lender drops the ball, the client may never refer you again.

• (00:00:00) - Why More Real Estate Relationships Are Crumbling
• (00:00:44) - KJ The Closer
• (00:02:26) - Real Estate Agents Should Recommend 3 Loan Officers to Their Clients
• (00:06:02) - Run from That Real Estate Agent
• (00:09:48) - Partnership is important when you're dealing with the trust of the listing agent
• (00:10:01) - The Real Cost of Working With a Liar
• (00:11:53) - Real Estate Lenders: You're Only as Good as Your Last
• (00:16:52) - The Real Estate Lender Partner for 2026
• (00:21:03) - 7 Steps to Building a Lead with a Lender