• Show notes

• Episode title

• "Why Every New Customer Is Costing You $1.11" — The Ecommerce OS Your Store Needs

• Episode description

• If your ecommerce store is doing $40K–$50K a month and it still feels like you're barely breaking even — this episode explains exactly why. Alex and Jordan break down the unit economics most operators never calculate, why an 11% refund rate quietly destroys profit, and the three moves you can make in the next two hours that start recovering money before you close your laptop tonight. No theory. No frameworks. Deployable assets and real numbers only.

• 9 min

• Runtime

• $14K+

• Recoverable / month

• 3

• Day-Zero assets

• 7

• CEO metrics

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• What you'll learn

• The 3-stage AOV expansion stack that adds $14K–$18K/month with zero new ad spend

• Why every 1% increase in repeat purchase rate is worth $540/month — and the 3 emails that get you there

• The 7-metric CEO dashboard and the one-metric rule that makes weekly decisions take 60 seconds

• The Day Zero Quick Win Kit: 3 revenue-protecting assets live in under 2 hours

Tools mentioned

KlaviyoPost-purchase email flows · ~$20/mo

SMSBump / PostscriptSMS sequence triggers · ~$10/mo

CartHook / Zipify OCUCheckout order bump

ReConvert / AfterSellPost-purchase one-time offer

Tidio / GorgiasAI support automation · ~$18–45/mo

PageSpeed InsightsStore speed audit · Free

Key numbers from this episode

• –$1.11 contribution margin per order at baseline ($45K store, 11% refunds, $38 CAC, $67 AOV)

• 80% of refund requests triggered by delivery anxiety, not product failure

• 11% → 5% refund rate = $2,700/month recovered

• $67 → $89 AOV = $14K–$18K/month in additional revenue (zero new customers)

• Every 1% repeat rate lift = $540/month at $45K scale

• 12% → 30% repeat rate = $8,100/month non-paid revenue

https://emekasmarketer.gumroad.com/l/csscej

Ecommerce Profit & Stability OS™ CEO Edition