In this episode, Lucy and Yasmine are diving into all things marketing—on a budget.

From founder-led marketing and influencer gifting to paid ads and community building, they break down what’s actually working in 2025 and what’s just hype.

The girls chat about the importance of choosing the right marketing channel for your brand, why your website UX matters more than your logo, and the biggest marketing mistakes they’ve seen firsthand.

Plus, Lucy shares a hilarious encounter with someone who thinks paid ads are a scam, and Yasmine explains why using Motion is her obsession.

If you’ve ever felt overwhelmed about where to start with marketing, this episode is packed with practical, no-BS strategies to get your brand seen—without blowing your budget.

Who Else Were You Chatting About?

• Odd Muse: A masterclass in founder-led marketing.
• Gymshark: How community-first marketing built a billion-dollar brand.
• Reformation: Sarcasm, style, and why tone of voice matters.
• Ryanair’s social media team: The kings of self-aware marketing.
• Kate from Ecomm Girls Club: Now running ads for Cloth Project.

Who Even Are You Guys?

A question we ask ourselves daily, but here’s the official answer:

• Yasmine Cheikh: Co-Founder of Cloth Project, based in Dubai.
• Lucy Greenleaf: Founder of The Leaf Group, based in Hong Kong.

Oh, and they’re both obsessed with ecommerce and building community.

Hang On, I Want to Join Ecomm Girls Club!

Love that for you! Slide into our DMs at @ecommgirlsclub on Instagram to find out more about joining the world’s best community for women in ecommerce.

Where, May I Ask, Is This Mystical Ecomm Girls Club Located?

We’re global, baby! While our roots are in London, our community is active across 7 countries and growing. We also run regular in-person meetups in our hubs: London, Hong Kong, and Dubai.

What Is a Spotlight Session and How Can I Join One?

Spotlight Sessions are free, interactive online events we run on a whole range of topics. They’re open to everyone—not just ecom girls. (Shoutout to Dave, our most loyal attendee!)

Wait, Where Are You Guys?

• Lucy: Lives in Hong Kong but can usually be found on a Bali surfboard.
• Yasmine: Based in Dubai, often juggling 9 PM calls with morning beach walks.

We Want to Collaborate with You! What’s the Best Way to Get in Touch?

We’d love to hear from you! Email us at hello@ecommgirlsclub.com and let’s chat about how we can work together.

#podcast #ecommerce #marketingtips #ecommgirlsclub #paidads #communitybuilding #founderledmarketing #womensupportingwomen

In this episode, Lucy and Yasmine are back with more laughs, lessons, and a healthy dose of ecomm drama! The girls are sharing the biggest lessons they’ve learned the hard way while building businesses. They dive into the behind-the-scenes challenges of growing brands, hiring freelancers for the first time, and even what Molly-Mae’s viral TikTok brand fail can teach us all about quality control. This episode is packed with practical advice and the usual dose of hilarious mishaps. No guests today—just Lucy and Yasmine reflecting on everything from scaling operations to navigating a global workforce across time zones. Who Even Are You Guys? A question we ask ourselves daily, but here’s the official answer: Yasmine Cheikh: Co-Founder of Cloth Project, based in Dubai. Lucy Greenleaf: Founder of The Leaf Group, based in Hong Kong. Oh, and they’re both obsessed with ecommerce and building community. Hang On, I Want to Join Ecomm Girls Club! Love that for you! Slide into our DMs at @ecommgirlsclub on Instagram to find out more about joining the world’s best community for women in ecommerce. Where, May I Ask, Is This Mystical Ecomm Girls Club Located? We’re global, baby! While our roots are in London, our community is active across 7 countries and growing. We also run regular in-person meetups in our hubs: London, Hong Kong, and Dubai. What Is a Spotlight Session and How Can I Join One? Spotlight Sessions are free, interactive online events we run on a whole range of topics. They’re open to everyone—not just ecom girls. (Shoutout to Dave, our most loyal attendee!) Wait, Where Are You Guys? Lucy: Lives in Hong Kong but can usually be found on a Bali surfboard. Yasmine: Based in Dubai, often juggling 9 PM calls with morning beach walks. We Want to Collaborate with You! What’s the Best Way to Get in Touch? We’d love to hear from you! Email us at hello@ecommgirlsclub.com and let’s chat about how we can work together. #podcast #ecommerce #MOQ #branding #chinesenewyear #ecommgirlsclub #entrepreneurship #womensupportingwomen

In this episode, Lucy and Yasmine are asking the big question: Do I REALLY need to pay an agency to do that?!

From branding basics to paid media and everything in between, the girls share their experiences navigating the challenges of outsourcing versus doing it yourself. They dive into when it makes sense to work with agencies or freelancers, how to avoid getting burned, and why you should always understand the services you're hiring for.

Plus, they discuss their biggest lessons learned from building their own brands, the importance of a strong creative engine for ads, and why trusting your gut when hiring is key.

No guests today—just Lucy and Yasmine bringing you the ultimate real talk on how to grow your business without wasting time or money.

Who Even Are You Guys?

A question we ask ourselves daily, but here’s the official answer:

Hang On, I Want to Join Ecomm Girls Club!

Love that for you! Slide into our DMs at @ecommgirlsclub on Instagram to find out more about joining the world’s best community for women in ecommerce.

Where, May I Ask, Is This Mystical Ecomm Girls Club Located?

We’re global, baby! While our roots are in London, our community is active across 7 countries and growing. We also run regular in-person meetups in our hubs: London, Hong Kong, and Dubai.

What Is a Spotlight Session and How Can I Join One?

Spotlight Sessions are free, interactive online events we run on a whole range of topics. They’re open to everyone—not just ecom girls. (Shoutout to Dave, our most loyal attendee!)

Wait, Where Are You Guys?

We Want to Collaborate with You! What’s the Best Way to Get in Touch?

We’d love to hear from you! Email us at hello@ecommgirlsclub.com and let’s chat about how we can work together.

#podcast #ecommerce #branding #freelancers #paidmedia #ecommgirlsclub #entrepreneurship #contentmachine #womensupportingwomen