In today’s BONUS episode (159) of the EAT, CAPTURE, SHARE podcast, I’m joined by Zach Spuckler, founder of the online marketing company Heart, Soul & Hustle and host of the podcast by the same name. Zach takes us through a clear, practical A-Z on everything you need to know about Instagram and Facebook ads, making this often intimidating topic feel accessible and actionable for creatives like you.

We dive into why understanding the basics of social media advertising is so important and how ads can help you grow and sustain your creative business. If you’ve never ventured into the world of Instagram ads, or if you’ve dabbled with boosted posts and felt underwhelmed, THIS is the episode for you.

Here's what else you can expect from today's episode...

• Zach introduces himself.
• Zach explains how food photography led him into online marketing.
• Zach reveals the three key things to think about for anyone starting to advertise their food photography business!
• Zach talks about when (and if!) to hit the 'boost' button on Facebook or Instagram.
• Zach explains why it's in your best interest to learn how to use the Ads Manager on FaceBook and Instagram.
• Zach shares the biggest mistake new entrepreneurs make with ads on social media.
• Zach gives his best advice for food photographers and food bloggers starting to run ads on a budget.
• Zach gives his top tips for food photographers using ads to attract new business.

LINKS MENTIONED:

• Order my brand new book HOW TO MAKE YOUR FOOD FAMOUS HERE! It’s all about developing a social media strategy that works!
• My first book, Creative Food Photography is available HERE! It’s for food photographers who want to find their own unique style and up level their photography
• Zach's website, Instagram and FaceBook
• Zach's podcast episode on his core ad strategy for 2025
• Are Instagram ads worth it? – Eat Capture Share podcast episode number 21
• Form Nutrition - Grab your 20% discount using the code KIMBERLY20 at checkout (applies to sales in the UK, US and EU)
• Find out more about my online Reels for Food Content Creators Course HERE and grab your discount using code PODCAST10 at checkout!
• Find the full show notes HERE
• Find my Instagram HERE

In today's BONUS episode (158) of the EAT, CAPTURE, SHARE podcast, we dive into the incredible story of The Happy Pear — from small-town vegan enthusiasts to creators of a plant-based movement that's inspired millions around the world. We chat about how social media transformed their journey from a local café to a thriving global community, and what makes their brand new cookbook, The Happy Pear 20, so special. Their passion for farm-to-fork sustainability is so contagious, you might just find yourself rethinking your next grocery shop!

Whether you’re a foodie, entrepreneur, or just someone looking for a little extra feel-good energy in your day this episode is for you!

Here’s what else you can expect from today’s episode:

• Steve from The Happy Pear introduces himself.
• We chat about how Steve and Dave kickstarted their plant-based revolution and turned passion into purpose.
• Steve shares his unmissable advice for anyone dreaming of taking their food brand and turning it into a thriving business.
• Steve shares the transformative moments that drove the growth of The Happy Pear brand.
• Steve gives a behind-the-scenes glimpse into how The Happy Pear uses and grows their social media and business.
• Steve explains how he and Dave find inspiration, even after 20 years.
• Steve shares why they believe success isn’t about size — and the surprising lessons behind ‘bigger isn’t always better’.
• Steve chats about the part of the business that lights him up the most, and why it keeps him showing up with so much joy.

LINKS MENTIONED:

• Order my brand new book HOW TO MAKE YOUR FOOD FAMOUS HERE! It’s all about developing a social media strategy that works!
• My first book, Creative Food Photography is available HERE! It’s for food photographers who want to find their own unique style and up level their photography
• The Happy Pear’s Instagram and website
• The Happy Pear 20 book
• Giveaway! Remember to share this podcast episode on your Instagram stories by the 21st of May 2025, for a chance to win a copy of The Happy Pear 20 book. Tag @thelittleplantation and @thehappypear so we don’t miss it!
• Form Nutrition - Grab your 20% discount using the code KIMBERLY20 at checkout (applies to sales in the UK, US and EU)
• Find out more about my online Reels for Food Content Creators Course HERE and grab your discount using code PODCAST10 at checkout!
• Find the full show notes HERE
• Find my Instagram HERE

In today's episode (157) of the EAT, CAPTURE, SHARE podcast, I'm chatting with entrepreneur, influencer and content creator based in Lyon, France, Caroline Fazeli.

We talk about how Caroline started on Instagram, the secret to her rapid growth on Instagram and the one thing that changed EVERYTHING on Caroline's content creation journey. Caroline's infectious, no nonsense, upbeat outlook will inspire you to up your Instagram game AND your followers!

Here's what else you can expect from today's episode...

• Caroline introduces herself.
• Caroline talks about how she used Instagram to grow her business.
• Caroline shares her honest opinion about attending one of our in-person retreats.
• Caroline reveals how she posted content every day for three months and what she learned from it.
• Caroline talks about the pros and cons to going viral.
• Caroline gives her best advice for consistently creating and posting content.
• Caroline shares the valuable lesson she learned from burn out!
• Caroline gives her top tips for growing on Instagram if you have no time and no resources!

LINKS MENTIONED:

• Order my brand new book HOW TO MAKE YOUR FOOD FAMOUS HERE! It’s all about developing a social media strategy that works!
• My first book, Creative Food Photography is available HERE! It’s for food photographers who want to find their own unique style and up level their photography
• Caroline's website and Instagram
• Lyon Wine Tasting on Instagram
• Niko, a Lyon food photographer
• Quarantine cooking: virtual round table discussion – Eat Capture Share podcast episode number 40
• Form Nutrition. Grab your 20% discount using the code KIMBERLY20 at checkout (applies to sales in the UK, US and EU)
• Find out more about my online Reels for Food Content Creators Course HERE and grab your discount using code PODCAST10 at checkout!
• Find out more about my online Foundation Food Photography and Food Styling Course HERE
• Find out more about my Fearless Focus Mastermind & Mentoring Program HERE
• Advanced food videography and lifestyle photography workshop - Finland. Read more about it in this blog post HERE
• Viola Minerva on Instagram
• Find out more about my free Instagram Food Photography Challenge HERE
• Find the full show notes HERE
• Find my Instagram HERE