In today’s mini solo episode (168) of the EAT, CAPTURE, SHARE podcast, I’m opening up and sharing some of the biggest mistakes I’ve made in my creative business this year.

I love celebrating wins, but it’s equally important to reflect on what hasn’t worked to allow for further growth in the months and years to come. My hope in sharing where things went wrong in my business this year is twofold: I hope there are some mistakes here that you can learn from and avoid in your own creative business and I hope that you’ll see it’s not always smooth sailing, even 11 years into building a career within the food photography, content creation and educator space.

Here’s what else you’ll learn in today’s episode:

• Final invitation: Apply for the Fearless Focus mastermind.
• Why prioritising one area of your business can make all the difference and what happens when you spread yourself too thin.
• How and why my Instagram strategy has held back and affected my bottom line.
• The key mistake I made as an educator (if you're looking to teach, create online courses and sell workshops this is a MUST LISTEN).
• How I overcame my resistance to creating online courses, and what finally helped me break through.
• I chat about the role of vulnerability in building a strong personal brand.
• I explain why storytelling matters just as much as value and strategy.

If you’ve ever felt frustrated with your social media growth, or wondered how to grow any aspect of your creative business, this episode will give you practical ideas for moving forward.

LINKS MENTIONED:

• Find out more and apply for my Fearless Focus Mastermind & Mentoring Program HERE
• Order my brand new book HOW TO MAKE YOUR FOOD FAMOUS HERE! It’s all about developing a social media strategy that works!
• My first book, Creative Food Photography is available HERE! It’s for food photographers who want to find their own unique style and up level their photography
• Find out more about my online courses HERE
• How to create great reels! - Eat Capture Share Podcast episode number 132
• Vanessa Lau
• Find out more about my Food Photography & Food Styling Online Foundation Course HERE
• Why I made less money in my business this year
• Don't become a food photographer or food content creator
• Find out more about my free Instagram Food Photography Challenge HERE
• How I overcame setbacks in my food photography business. Read more about it in this blog post HERE
• Find the full show notes and all my on-air mentoring session links HERE
• Find my Instagram HERE

In today's episode (167) of the EAT, CAPTURE, SHARE podcast, you'll be listening in to the final creative business mentoring session of 2025.

I’m working one-on-one with Audrey, a full-time New York–based food photographer who wants to book more (and better!) food photography clients. This episode is packed with practical tips to strengthen your pitching strategy, attract dream clients, and make the most of the content you’re already creating.

Because the thing is, growing a successful food photography or content creation business isn’t always about inventing something brand new. Often, the biggest results come from doubling down on proven strategies, doing them consistently, strategically, and really, really well.

Here's what else you can expect from today's episode...

• I share more information about the Fearless Focus Mastermind and Mentoring Program.
• A detailed review of Audrey’s cold pitching strategy — including the key areas she needs to improve to increase her success rate.
• Common blind spots in cold pitching (so you don’t make the same mistakes!).
• How to write more intentional and effective pitching emails that actually get noticed.
• Tips to fine-tune your follow-up schedule so brands are more likely to respond.
• One of my very best email subject lines to use when pitching food brands.
• The types of brands to avoid pitching and where to focus your energy instead.
• How to assess which marketing strategies to let go of — and which ones to double down on for real results.
• The surprising business superpower Audrey didn’t know she had (and how you might have one too!).
• Smart strategies to increase the lifespan of your content, so it works harder for you.
• Why SEO is worth your time and energy as a food photographer or food content creator.
• A hands-on review of Audrey’s Instagram profile, with practical tips to help her (and you!) attract more clients.

LINKS MENTIONED:

• Find out more and apply for my Fearless Focus Mastermind & Mentoring Program HERE
• Order my brand new book HOW TO MAKE YOUR FOOD FAMOUS HERE! It’s all about developing a social media strategy that works!
• My first book, Creative Food Photography is available HERE! It’s for food photographers who want to find their own unique style and up level their photography
• Audrey’s website and Instagram
• How to make money doing what you love, with Nikki Rausch – Eat Capture Share podcast episode 33
• What every food photographer needs to know about pricing! – Eat Capture Share podcast episode 97
• Sign up to my free 5-day food photography business challenge (includes a pitching template!)
• See how to use your photos in a reel here
• Find the full show notes (& previous mentoring sessions) HERE
• Find my Instagram HERE

In today's episode (166) of the EAT, CAPTURE, SHARE podcast, you'll be listening in on another creative business mentoring session. I’m working one-on-one with Anna - a talented food photographer, recipe developer and content creator who is looking to take her career to the next level.

It’s a raw and honest conversation about what it really takes to build a sustainable creative career - from landing more clients to creating reliable income streams. If you’ve ever felt stuck, second-guessed yourself, or longed to turn your food photography and content creation dreams into a profitable business, this episode is for you.

Here's what else you can expect from today's episode...

• I share more information about the Fearless Focus Mastermind and Mentoring Program.
• A behind-the-scenes look at the magic wand exercise we start the session with — an inspiring way to dream big about the creative business you really want (you’ll want to try this yourself!).
• The truth about Anna’s current income streams — and the new monetisation opportunities that could transform her business.
• The single most important area Anna needs to focus on right now to increase her income (and how you can apply this too).
• A deep dive into what’s already working beautifully in Anna’s business — and how to build on it.
• Why the self-fulfilling prophecy could be holding you back more than you realise.
• Marketing strategies that actually work — including one that’s perfect for introverts.
• An honest discussion about the sacrifices involved in building a content creation business — and whether they’re worth it for you.
• How often you really need to market in order to see results.
• The mindset blocks standing between you and the business you dream of — and how to start dismantling them.
• A step-by-step pitching strategy (plus my #1 pitching tip you don’t want to miss!).
• How Anna could build out digital assets to create more consistent revenue.

LINKS MENTIONED:

• Find out more and apply for my Fearless Focus Mastermind & Mentoring Program HERE
• Order my brand new book HOW TO MAKE YOUR FOOD FAMOUS HERE! It’s all about developing a social media strategy that works!
• My first book, Creative Food Photography is available HERE! It’s for food photographers who want to find their own unique style and up level their photography
• Anna's Instagram and website
• Madrid food photography, styling and social media workshop 2018. Read more about it in this blog post HERE
• Find links to episodes and blog posts all about my journey in self-publishing, here (see “links mentioned”)
• Find the full show notes and links to all previous on-air mentoring sessions HERE
• Find my Instagram HERE