Brittany Pilcher, Director of Development at Quest Inc., joins Trevor to walk through exactly how her team added a Golden Ticket Raffle to WineQuest , a $500,000 two-night gala in Orlando and sold out 100 tickets in 72 hours.

Brittany doesn't sugarcoat the hesitation. She talks through why she almost didn't do it, the moment she decided to pull the trigger three weeks out, and how the raffle pulled in nearly $8,000 of pure incremental revenue without adding meaningful work to her team. More importantly: she breaks down what she'd do differently next year, including running two ticket tiers and considering corporate underwriting to cover the cost upfront.

In this episode: why the $100 price point is the sweet spot, when to announce the winner in your program (and when not to), how to get your board and committee actually sharing the raffle, and the part most organizations miss, the 100 new names in your database that you can steward long after the event.

Chapters:

00:00 Intro

01:00 Introduction to the Golden Ticket

02:18 Hesitations and Strategies for Ticket Sales

06:01 Psychology of Ticket Sales and Winner Announcement

08:49 Impact of the Golden Ticket on Fundraising

10:49 Quest Inc.: Mission and Community Engagement

Have a question or topic you'd like us to cover? Let us know https://hgafundraising.com/ask-your-questions/

🔗 *CONNECT WITH US* 🔗

Add the Golden Ticket to Your Event: https://hgafundraising.com/golden-ticket/

Connect with Brittany on LinkedIn: https://www.linkedin.com/in/brittanylara/

Connect with Trevor on LinkedIn: https://www.linkedin.com/in/trevor-nelson-b8922a167/

Follow Hey Nonprofits! on LinkedIn: https://www.linkedin.com/showcase/hey-non-profits-raise-more-money/

💙 *ABOUT HGA FUNDRAISING* 💙

This episode was brought to you by HGA Fundraising. The team at HGA helps event fundraisers create auction success with the most profitable (and mission focused) auction items in the space. Trips and experiences that excite donors, ignite bidding, and help your organization RAISE MORE MONEY.

To learn more about HGA Fundraising click here: https://hgafundraising.com/trips-and-experiences/

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Feeling stuck with your fundraising? No matter where you are at in your journey, HGA offers FREE coaching for fundraisers:

https://hgafundraising.com/nonprofit-coaching/