Earned Media's Outsized Role in the AEO/GEO Era
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Earned Media's Outsized Role in the AEO/GEO Era
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概要
There's a renewed focus on press and media relations as AI-driven search and answer engines increasingly help us all research, compare, and shortlist new products and services. In this episode of Said Differently, the Q&A show about B2B messaging and positioning sponsored by Troupe, we talk to Evan Boyer who is founder/CEO of Leaders PR after a lengthy career serving B2B and B2C clients from start-ups to scale-ups to global brands. Our discussion covers these pressing topics:
- Adapting your go-to-market story so that it attracts media interest
- Scorecarding how well you hit key messages in media coverage
- What today's sources of "trusted" content look like and how that plays a role in AEO/GEO
- Structuring your PR program around goals vs. "just get me coverage"
- Using PR to make it more likely that AI generative answer engines will find you and include you in their results
Credits:
Troupe.ai for sponsorship: https://www.troupe.ai
Graphic and production support: 24 and Up
Music: https://pixabay.com/users/backgroundmusicforvideos-46459014/
Said Differently is sponsored by Troupe, the AI hub for messaging success. You can watch the video versions of these podcasts on our YouTube playlist.