Jeff Lejfer is the child of Holocaust survivors and was the leader of several Jewish organizations. Upon retirement, after a very successful 50-year career in insurance, as the creator of New Day Underwriting Managers, an award-winning insurance agency, he became a renowned speaker, visiting several civic and school groups. Jeff loves enlightening young people especially about the Holocaust and his life growing up. He has been married for over 50 years and is the proud parent of two sons and grandparent of four. He proudly shares that he grew up on a chicken farm and makes homemade gefilte fish from his mother’s and grandmother’s recipe.

Ann Vipamaneerut is the owner of Rice Factory, a restaurant in Milltown, New Jersey featuring Thai foods. Her given name is Vilailuck Vipamaneerut, but all of the patrons and friends affectionately know her as Ann. Ann, who is 54 years old, has lived in the United States for over 27 years, and earned a Masters Degree in Business Administration from Saginaw Valley University in Michigan in 1996. After returning to Thailand, she came back to the United States in 2000 where she and her husband Paul worked as servers in a restaurant. On November 4th, 2014, they decided to start their own business and opened the Rice Factory. They have been serving customers with their unique dishes ever since.

Bea Lurie is the daughter of two child Holocaust survivors, her father, Sol, and her mother, Evelyn Rebecca Lurie, whose parents escaped from Poland with two toddlers. Bea learned by her parents’ actions the importance of helping those in need and devoted her career to making a difference in the lives of others as a leader of nonprofit organizations and government agencies, and as an owner of two businesses. Bea also is an active volunteer in her community and at her local synagogue. LIFE MUST GO On is the remarkable story of Sol Lurie, a child survivor of six concentration camps during the Holocaust, who continues to be a beacon of hope. After a bucolic childhood in Kovno, Lithuania, Sol was just eleven when the Nazis invaded and he and his family were forced to move into the Kovno Ghetto. The Kovno Ghetto was one of the only ghettos to later become a concentration camp, and Sol was among just a few Jewish survivors from Kovno. In this inspiring story of tenacity, character, faith, love, and forgiveness, we follow young Sol through heartbreak and fear, torment, and torture. Through Sol's eyes, we learn the history of the communities in Eastern Europe, especially Lithuania, which has in the wider history of the Holocaust. Along the way, we meet the righteous few who helped save young Sol's life. After being imprisoned in six other concentration camps for a total of four years, Sol was liberated from Buchenwald on his 15th birthday. To this day, he still joyfully celebrates every year the day he was born and liberated. Miraculously, Sol’s three brothers and his father also survived the Holocaust. Her inspiring story was written with Dr. Steven Leonard Jacobs, also a child of survivors and genocide scholar.