『EP21: MASTERING PR: How to Use Media to Grow Your Brand | Jill Lublin | Jill Lublin Publicity』のカバーアート

EP21: MASTERING PR: How to Use Media to Grow Your Brand | Jill Lublin | Jill Lublin Publicity

EP21: MASTERING PR: How to Use Media to Grow Your Brand | Jill Lublin | Jill Lublin Publicity

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In this episode of Get Business Smart, Tony talks with Jill Lublin about building your brand through PR. Unlock actionable PR strategies from Jill Lublin, a renowned PR expert and author, as she shares insights on building brand awareness, leveraging media, and creating impactful messages that stick. Perfect for authors, entrepreneurs, and business owners looking to elevate their visibility. Jill breaks down public relations into a practical, repeatable system that any creator or business owner can use to get noticed without needing a huge budget. From the “gorilla publicity” mindset to crafting a message that clearly serves the audience, she explains how strong PR starts with relevance, clarity, and consistency. Listeners will learn how to use stories, current events, holidays, and media opportunities to make their pitch more timely and compelling. The conversation also explores how different channels — including print, radio, TV, podcasts, blogs, and online media — can work together to build authority and trust. Jill shares why saying yes to media opportunities matters, how logos from reputable outlets can boost credibility, and how confidence helps overcome imposter syndrome when presenting yourself to the world. She also offers practical advice for starting with local media, integrating PR with special dates, and turning visibility into long-term brand growth. In this episode: The importance of a clear, focused message tailored to your audienceDifferent media channels for effective PR, from traditional to digitalHow to identify current events and holidays for timely media pitchesThe power of stories and application in media outreachStrategies for local versus national media placementsHow to leverage logos and media logos for credibility and social proofThe impact of multi-channel marketing and content formatsTips for overcoming imposter syndrome and boosting confidenceThe value of saying "yes" to every media opportunityPractical steps to start your PR journey, including tools and programsTimestamps:(00:00) - Intro to Jill Lublin and her PR expertise(02:16) - The gorilla publicity approach: resourcefulness without heavy spending(04:55) - The significance of a strong core message focused on your audience's needs(08:21) - Differentiating social media from traditional PR(09:57) - The channels of PR: print, radio, TV, podcasts, blogs, and online media(11:20) - The concept of PR as magnetizing, monetizing, and multiplying your message(13:02) - The importance of video content in personal branding(15:23) - Using logos and media credibility to build authority(16:50) - The success of Chicken Soup for the Soul via consistent PR(17:48) - The importance of saying "yes" to media opportunities for brand awareness(19:33) - Overcoming imposter syndrome through confident messaging(22:22) - The difference between paid and free media; the dynamics of pay-to-play(25:48) - How relevance and current events can be used in media pitches(28:54) - Practical tips for integrating PR with holidays and special dates(29:01) - Invitation to Jill’s publicity challenge at jollublin.com/startResources & Links:Jill Lublin's Website / Publicity ChallengeBook: Get Noticed, Get ReferralsInterview Valet - Podcast Booking ServiceThe Prophet of KindnessPublic Relations Mastermind (event/offer)Additional tips:Start with local media appearances to build credibilityLook for timely opportunities based on current events or holidaysDevelop a simple, compelling pitch tailored to your media targetUse logos from reputable media outlets to increase trustworthinessEmbrace every media opportunity to expand your reachCONNECT WITH JILL LUBLIN at jilllublin.com HIGHER PEAK BUSINESS COACHINGFeeling lost, stuck, or confused in your business?Wearing too many hats? Stretched too thin? Not sure if you've got the right people in the right seats? Sound familiar?Through Higher Peak Business Coaching, Tony works with business owners doing one million to fifty million in revenue — helping them turn chaos into clarity, and clarity into growth.Ready to unlock your full potential? Book a call today at tonybradshaw.com.
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