In this episode of the GET BUSINESS SMART Podcast, Tony talks with Michele DeFilippo of 1106 Design about the world of publishing. Dive into the world of book publishing with Michelle DeFilippo, owner of 1106 Design, as she shares her insights from helping over 4,000 authors bring their books to life. Whether you're an aspiring author or an experienced writer, learn practical tips on publishing, marketing, and maximizing your book’s impact.

TAKEAWAYS

• Michele's journey helping authors publish and the importance of choosing the right publishing path
• The financial realities of traditional publishing versus self-publishing on Amazon
• How authors can avoid common pitfalls and red flags in the publishing industry
• The process of producing different formats: print, ebook, audiobook
• Effective marketing strategies and realistic expectations for new book releases
• The role of hybrid publishers and how to assess their value
• The impact of AI tools like ChatGPT and AI-generated audiobooks in modern publishing
• What to look for in a trusted author services company
• How to distribute your book widely using platforms like KDP and IngramSpark
• Tips for building an author career with consistent book releases

TIMESTAMPS
00:00 - Welcome and introduction to Michele DeFilippo

02:10 - Michelle's long-standing experience in publishing since the 1970s

04:20 - The realities of book sales and author expectations

05:45 - Impact of publishing choices on earnings

09:12 - Understanding traditional vs. self-publishing models

12:52 - Effective marketing budgets and strategies for new books

14:01 - The comprehensive publishing services offered by Eleven Six Design

16:42 - The role of editing and managing the publishing process

18:31 - Insights into ghostwriting and AI-assisted writing

21:38 - Producing and licensing audiobooks

22:49 - Best practices for audio narration and production

25:02 - Common industry red flags and scams authors should watch for

28:24 - Distributions platforms to maximize reach

29:15 - The future of bookstores and online vs. in-store buying

30:39 - How to connect with Michele and access free resources

Resources & Links:

• Publish Like the Pros - Free Guide

CONNECT WITH MICHELE DEFILIPPO at 1106 Design | 1106Design.com

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