EP18: What Indian automakers can learn from China’s Geely
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EP18: What Indian automakers can learn from China’s Geely
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概要
In 2008, Geely ranked dead last in China's quality survey. By 2024, Volvo's best-selling EV was built on a platform Geely designed. What happened in between is the most important business story Indian auto companies aren't paying attention to.India's biggest conglomerates — JSW, Dixon, Exide — are signing deal after deal with Chinese partners. Licensing platforms from SAIC and Chery. Sourcing battery technology from SVOLT. Assembling smartphones with 90% imported components. The factories are enormous. The patents are zero.Geely took a different path. It bought Volvo in 2010, spent 15 years embedding Chinese engineers alongside Swedish ones, and systematically absorbed the capability to design vehicles — not just build them. Xiaomi did it even faster, going from zero automotive experience to 600,000 vehicles delivered in 22 months.This video breaks down Geely's four-phase absorption model, contrasts it with India's current licensing-dependent approach, and asks the question no one in Indian industry seems to be asking: when does the learning start?