Derrel Allen and Kris O'Connor sit down with a man of many hats: former Mayor of Wylie, Texas, professional magician, and seasoned real estate agent Eric Hogue. Eric shares his journey from corporate America to real estate, and makes the case that success in any industry comes down to a servant mindset, treating your career like a real business instead of a side hobby.

Topics covered:

Personal marketing that actually works: Eric breaks down why real estate is a relationship business first. He walks through his approach to staying top of mind, personal newsletters, and why he sends closing anniversary cards instead of generic birthday greetings.

Social media with intent: why Eric runs LinkedIn as his business tool, keeps Instagram for personal life, and skipped Facebook entirely during his time as mayor.

DFW housing market, boots on the ground: homes are averaging 44 to 55 days on market right now, plus a look at how the Texas State Fair slows North Texas business down every year.

From Clinky the Clown to the Mayor's office: Eric's path from shy introvert to professional clown who paid for college in a yellow suit and red wig, all the way to the presidency of the Texas Association of Magicians and testifying before Congress alongside David Copperfield.

Resilience and what now: Eric opens up about his 2022 health crisis, a heart attack followed by complications, and how it shaped the book he's now writing about navigating the unexpected.

Whether you're an entrepreneur refining your marketing plan or a buyer trying to make sense of today's market, this one's a masterclass in resilience and personal branding.

Connect with Eric Hogue:
Website: erichogue.com
Instagram: @EricHogueRealtor
LinkedIn: https://www.linkedin.com/in/erichogue/

Derrel Allen – Total Online Marketing

www.totalmagic.com

Kris O'Connor

bttom.com/url/kris

Follow the show: bttom.com/url/pod

The opinions expressed by guests on TOM Talks Online Marketing are their own and do not necessarily reflect the views of the hosts or Total Online Marketing LLC.