Are high-end rentals really worth the work?

After 15 years in real estate, Mark Lane has found his niche. And it's not where he started.

Mark shares how his business evolved from flipping to wholesaling, and why certainty, simplicity, and smart marketing drive his strategy. He discusses how effective marketing fuels deal flow, why higher-end rentals became a new focus, and how vision and personal growth are baked into his business goals.

With a focus on lean operations and long-term relationships, tune in to hear one of Des Moines' most active investors unpack what it takes to stay profitable and purposeful in today's market.

Mark Lane's Hard-Earned Insights:
• How wholesaling created a leaner, more predictable business model with better margins and less risk.
• Why the real value in real estate is made at the time of purchase, not at the sale.
• How investing in better-quality rentals has elevated Mark's portfolio and tenant experience.
• Why marketing is the heartbeat of successful investing and the key to consistent deal flow.
• How personal growth, clear vision, and strong relationships have fueled Mark's long-term success.

👤 About Mark Lane:
Mark Lane is a seasoned real estate investor based in Des Moines, Iowa, with over 15 years of experience buying, selling, and holding residential properties. A former factory worker at John Deere, Mark left the assembly line in 2010 to pursue a more purpose-driven path in real estate. Since then, he has bought and sold hundreds of homes, becoming one of the leading house buyers in the Des Moines metro.

Mark's business today focuses on high-margin wholesaling and quality rental properties, with an emphasis on community impact, efficient systems, and personal development. He's passionate about helping homeowners out of difficult situations, revitalizing neighborhoods, and creating safe, affordable housing. Mark lives by the motto:
"Work hard, do good, and live well."

Contact Info:

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