EP05 'I Quit the Music Industry to Start My Skincare Brand' - Sara Stokes, SKN to SKN Founder
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She quit the music industry to build a skincare brand now stocked in 183 Boots stores - and it all started with one confusing pregnancy moment.
This week I sit down with Sara Stokes, founder of SKN2SKN, to talk about leaving behind a glamorous career that no longer felt right, navigating burnout and a quarter-life reset, and building a brand from scratch with no roadmap.
We get into the reality of the music industry, moving to London young, and how pregnancy became the turning point - sparking the idea for a pregnancy-safe skincare brand.
Sara shares the practical side too: finding formulators, pitching to Boots, bootstrapping, protecting equity, and managing the pressure of early growth.
This is a conversation about trusting your instincts, starting before you feel ready, and building something meaningful from a moment of uncertainty... Enjoy!
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