EP 79. How Are Big Brands Adapting to the DTC Revolution? - Mikko Rekola from Woolman and Ellis
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EP 79. How Are Big Brands Adapting to the DTC Revolution? - Mikko Rekola from Woolman and Ellis
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概要
Mikko Rekola, Chief Evangelist at Woolman, a leading Shopify Plus agency that's partnered with over 250 D2C brands, including heavy hitters like Mars and Bosch. Mikko is also a seasoned board member and advisor for various D2C brands, a keynote presenter at numerous e-commerce summits, and the innovator of the year award winner in 2022 in Europe with Ellis Insights service, by Shopify.
You will get the answers to the following questions:
- What would be the most challenging things for the DTC brand nowadays?
- Why do you think that data is more important than the actual purchase?
- How to treat loyal and VIP customers uniquely? Subscriptions and physical events?
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Apply as a guest here: miklos.kovacs@optimonk.com or via LinkedIn.
YouTube: https://www.youtube.com/@OptiMonkcom
Strategies and quick wins from agencies that scaled up 8-figure DTC brands
In each episode, I talk with inspiring guests who are running agencies and helping hundreds of DTC brands grow. This podcast brings you all the tips, tools, and insights you need to do it on your own.
Learn strategies that have worked for hundreds of DTC brands. Agencies and successful DTC brands will share their secret strategies so you don't have to start from scratch. Listen to their tips and tricks that anyone can implement.
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The soundtracks used in this podcast are from Artlist.io.