『EP 470 - Building Your Author Brand with Isabelle Knight』のカバーアート

EP 470 - Building Your Author Brand with Isabelle Knight

EP 470 - Building Your Author Brand with Isabelle Knight

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今ならプレミアムプランが3カ月 月額99円

2026年5月12日まで。4か月目以降は月額1,500円で自動更新します。

概要

 Mark interviews former publicist to the stars Isabelle Knight who is the founder of Build Your Author Brand, an online consultancy helping fiction and non-fiction authors to grow your readership, raise your profile and give your books the best chance of success. Prior to the interview Mark shares that he is on the road at the Writers and Illustrators of the Future annual workshops and gala as one of the writer judges and is using his digital voice clone from ElevenLabs to record the introduction and closing reflection. He also shares a word about this episode's sponsor. This episode is sponsored by an affiliate link to Manuscript Report. Use code MARK10 at checkout and save 10% off your own personalized report. During the interview Mark and Isabelle talk about: Isabelle's background as a publicist for film, TV, and booksRecognizing how there's a real knack of knowledge for creating an effective brand/profileTeaching authors the basics of that branding without using the terms PR or publicityThe idea of creating foundations of how an author can be able to pitch their books to an audienceHow talking about marketing can quickly fill authors with a sense of terrorThe importance of wanting to know, before helping an author, what makes them tickHow the author's story is what tells us who they author is and ultimately "why do we care?" about your book(s)Finding the themes that can tie books together rather than what makes them different when an author has written more than one bookThe challenge of wanting, too much, to share the details from a book, the plot, the tropes, etc versus sharing higher level themes and patternsThe misconception that PR and Publicity is only for celebrities or people who are comfortable being in the spotlightA misperception that authors have about how to provide content for social mediaHow Isabelle doesn't work like a traditional publicistThe course that Isabelle runs with a cohort about three times a yearAnd more... After the interview Mark shares a few reflections about the conversation. Links of Interest: Build Your Author BrandManuscript Report (Mark's affiliate link - use MARK10 to save 10%)Buy Mark a CoffeePatreon for Stark ReflectionsMark's YouTube channelElevenLabs (AI Voice Generation - Affiliate link)Mark's Stark Reflections on Writing & Publishing Newsletter (Signup)An Author's Guide to Working With Bookstores and LibrariesThe Relaxed Author Buy eBook DirectBuy Audiobook Direct Publishing Pitfalls for AuthorsAn Author's Guide to Working with Libraries & BookstoresWide for the WinMark's Canadian Werewolf Books This Time Around (Short Story)A Canadian Werewolf in New YorkStowe Away (Novella)Fear and Longing in Los AngelesFright Nights, Big CityLover's MoonHex and the CityOnly Monsters in the BuildingOnce Bitten (Novella) The Canadian Mounted: A Trivia Guide to Planes, Trains and AutomobilesYippee Ki-Yay Motherf*cker: A Trivia Guide to Die HardMerry Christmas! Shitter Was Full!: A Trivia Guide to National Lampoon's Christmas VacationI Think It's A Sign That The Pun Also Rises Former publicist to the stars, including titans of industry JK Rowling and the BBC, Isabelle Knight is the founder of Build Your Author Brand, an online consultancy helping fiction and non-fiction authors to grow your readership, raise your profile and give your books the best chance of success. The introductory, end, and bumper music for this podcast ("Laser Groove") was composed and produced by Kevin MacLeod of www.incompetech.com and is Licensed under Creative Commons: By Attribution 3.0
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