Most people aren't buying the Rolex GMT-Master II "Bruce Wayne" because they love the watch, they're buying it because of the hype. In this video, Chris explains why that's an important distinction and why chasing future value instead of buying what you genuinely enjoy can lead to expensive mistakes.

Drawing from years of buying, selling, trading, consigning, and sourcing luxury watches, Chris shares how hype cycles typically unfold, why serious collectors think differently, and what you should consider before purchasing one of Rolex's most talked-about GMTs.

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