Most founders think they have a lead generation problem. What if the real problem starts after the sale closes?

Bradley Rausch is a client experience architect, strategic advisor, and founder of Level Up Influence, the go-to backend profit partner for founder-led coaching and group programs. Over six years, he has helped dozens of founders turn chaotic growth into durable, higher-margin revenue without sacrificing their values.

In this episode, Bradley walks John & Rich through his four-sale framework: enrollment, onboarding, advocacy, and ascension. He breaks down the four emotional states every client needs to feel in their first 72 hours, the exact math and timing behind referrals and testimonials, how to price and pitch an ascension offer, and how a custom GPT can deliver a client's first win before the onboarding call even happens.

What you'll walk away with:

The four-sale framework and why most businesses only optimize the first sale

The four emotional states - Momentum, Clarity, Safety & Identity, to build in a client's first 72 hours

Connect with Bradley Rausch

Hosted by John St. Pierre and Rich Hoffmann, Entrepreneurs United is built for founders and leaders who want straight talk on building businesses that actually work. New episodes every week.

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