Why are you closing 20% when you could be closing 90%?

Bryan McDonald has spent 25+ years in sales and has a simple rule: don't make an offer unless you're 90% sure it's getting accepted. As a partner at onPurpose Growth, he helps coaches, consultants, and experts who came from corporate America build businesses that focus on leverage, not volume.

In this episode, Bryan breaks down why most people fail at sales and how to fix it. It's not about getting more leads. It's about getting better at qualifying the ones you have and building a sales process that gets agreement before you ever send a proposal.

What you'll walk away with:

How to position yourself uniquely in the marketplace instead of sounding like every competitor. The 3-5 step sales process that gets small commitments leading to the bigger commitment. Why you need to agree on problem, solution, and price before making any offer. How to leverage your past corporate experience to serve small and medium businesses. The focus and leverage game versus the volume game for coaches and consultants.

Join Bryan's free sales community at paidwhatyouareworth.com

Connect with Bryan McDonald on LinkedIn at https://www.linkedin.com/in/mcdonaldbryan/ or check out his newsletter at onpurposegrowth.substack.com

Hosted by John St. Pierre and Rich Hoffmann, Entrepreneurs United is built for founders and leaders who want straight talk on building businesses that actually work. New episodes every week.

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About Entrepreneurs United

Hosted by John St. Pierre and Rich Hoffmann, Entrepreneurs United is built for founders and leaders who want straight talk on building businesses that actually work. New episodes every week.