
EP 290 Podcast Takeover: Elevate Your Brand: Essential Tips and Strategies with Katie Soyka
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In this episode, a brand photographer with extensive experience in helping women-owned businesses shares her insights on elevating your brand. She differentiates between a brand and a business, emphasizing the importance of a strong brand in saving time, prequalifying leads, and adding value. The speaker covers three primary areas: the impression of your brand, visual aspects like logos and color psychology, and creating a unique client experience. She concludes with practical tips on consistency and leveraging unique aspects of your business to enhance customer interactions. Listeners will find actionable advice on maintaining a cohesive brand presence both visually and experientially.
https://www.instagram.com/elevate_brand_photography/
00:00 Introduction and Welcome
00:29 Understanding Your Brand
00:52 Three Key Aspects of Branding
04:26 Impression: What People Say About You
10:44 Visuals: The Look of Your Brand
19:16 Experience: How Clients Interact with Your Brand
23:49 Conclusion and Final Thoughts