『EP 244 - How to Build a CEO Thought Leadership Strategy: The Proven Roadmap』のカバーアート

EP 244 - How to Build a CEO Thought Leadership Strategy: The Proven Roadmap

EP 244 - How to Build a CEO Thought Leadership Strategy: The Proven Roadmap

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今ならプレミアムプランが3カ月 月額99円

2026年5月12日まで。4か月目以降は月額1,500円で自動更新します。

概要

 Book a CEO Thought Leadership Audit: Are you leveraging thought leadership to its full potential? In this video, I share the exact roadmap we use at Heitland Media Group to build powerful thought leadership strategies for CEOs. After working with two dozen CEOs this past year alone, we’ve seen how failing to implement these strategies across an entire organization can lead to massive missed revenue opportunities.Whether you are looking to position your company for its next growth phase or aiming to showcase your individual expertise for future leadership roles, a structured approach is essential.In this video, you’ll learn: Defining the "What" and "Why": How to identify personal and business goals to drive organizational success. Audience and Industry Mapping: Breaking down target audiences and industry trends to build a focused campaign. Developing a Core Narrative: Creating a strategic "umbrella" that links the CEO's personal brand to the business. Personal Points of View: How to build at least five relatable, personal points of view that position you as an industry leader.The "Future Translation" Trick: A simple method for taking future trends (like AI 5 years from now) and translating them into actionable today-strategies.Integrating with Business Strategy: Aligning your thought leadership with marketing, PR, and sales to drive indirect commercial success. By the end of this video, you will understand how to combine personality and business strategy into a cohesive plan that drives commercial results through stories.00:00 Roadmap Overview00:27 Define CEO Goals01:35 Audience Targeting02:08 Industry Trends Mapping02:49 Core Narrative03:13 POVs and Storytelling03:55 Future Framing Trick04:54 Align With Business Strategy05:55 Wrap Up and Next VideoJens Heitland Links:Website: ⁠https://www.jensheitland.com/⁠Business: ⁠https://www.heitlandmediagroup.com/⁠LinkedIn:⁠ https://www.linkedin.com/in/jensheitland/⁠Facebook:⁠ https://www.facebook.com/JensHeitlandofficial/⁠Instagram:⁠ https://www.instagram.com/jensheitland/⁠TikTok:⁠ https://www.tiktok.com/@jensheitland⁠X/Twitter:⁠ https://twitter.com/jensheitland⁠Newsletter:⁠ https://www.jensheitland.com/newsletter⁠YouTube: ⁠https://www.youtube.com/@jens-heitland⁠Subscribe and listen to The Jens Heitland Show Podcast here: YT:⁠ https://www.youtube.com/channel/UCjuSGi1feauCNSER3IKuGWg⁠Web:⁠ https://www.jensheitland.com/podcasthome⁠Apple:⁠ https://podcasts.apple.com/us/podcast/the-jens-heitland-show-human-innovation/id1545043872?uo=4⁠Spotify:⁠ https://open.spotify.com/show/7H0GWMGVALyXnnmstYA1NL⁠
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