I've been talking about personal branding on my Instagram, and something that I noticed is that your personal brand and your self-concept go hand in hand. And as Latinas, our self-concept can be all over the place. We were told to do all the things, get all the degrees, and be as successful as possible, but we were also told to be quiet and be humble. That doesn't make sense, does it?

Our self-concept dictates our entire lives - and nobody talks about it! Our self-concept decides if we are worthy of taking action, accepting incredible opportunities, and putting ourselves out there. I have a ton of clients who rejected their manifestations because they're self-concept was so low. But as a business owner, a content creator, or even just as a person, we cannot keep walking around with a low self-concept. We can change it for the better.

In this week's episode,  I want to talk to you about the difference between your personal brand and your self-concept, and how your self-concept is the direct reflection and the direct mirror of your life. You can have an amazing personal brand, attract incredible opportunities, and still feel like you're not worthy of what you've manifested. Some of my clients have even gone so far as to reject the very things they were manifesting because of their low self-concept. It's ok, we've all been there. But now, it's time to take our lives into our own hands and raise our self-concept to match our manifestations.

Resources Mentioned:
EP. 113: Cultura and Cash: Managing Finances & Cultural Expectations w/ Giovanna González
EP. 147: Behind The Scenes of Writing a Book with Giovanna Gonzalez

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Podcast production for this episode was provided by CCST, an Afro-Latina-owned boutique podcast production and copywriting studio.