EP.2 | OX16 - Creating Authentic Word-of-Mouth Marketing for your Clothing Brand
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EP.2 | OX16 - Creating Authentic Word-of-Mouth Marketing for your Clothing Brand
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Today's episode features Johny, founder of OX16. Johny took a college photography project and turned it into a brand that has sold thousands of units within 2 years.
Ox16 are known for their loud and punchy character tees with Johnny now moving towards more detailed cut & sewn pieces.
We speak about the importance of word of mouth marketing for your clothing brand and how to generate authentic followers to your brand, how to build a personality and lifestyle around your products, how Johny gets inspiration for designs that consistently sell out his plans for the future And his key pieces of advice and lessons for anyone starting or running a streetwear brand.
RIVER GOD: Instagram: www.instagram.com/rvgd.clo/ Website: www.rvgd.co.uk OX16: Instagram: www.instagram.com/ox16uk/ Website: https://ox16.bigcartel.com