EP 2 - Everything Segmentation
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EP 2 - Everything Segmentation
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概要
Summary
In this conversation, Jack Csenge and Nathan Donohue discuss the challenges and strategies of client segmentation in financial planning. They explore the importance of both qualitative and quantitative methods for segmenting clients, the significance of tailored client service schedules, and the role of client events in marketing. The discussion also touches on dynamic segmentation, succession planning, and the future of client engagement in the financial advisory space.
Chapters
00:00 End of Year Rush and Client Engagement
02:05 Segmentation Strategies in Financial Advisory
06:11 Qualitative vs Quantitative Segmentation
10:08 Client Service Scheduling and Engagement
16:02 Event Marketing and Client Relationships
21:15 Integrating Client Processes and Acquisitions
24:52 Segmentation and Client Service Structure
29:57 Dynamic Client Segmentation and Tracking
35:28 Client Engagement and Meeting Frequency
40:39 Family Dynamics in Financial Planning
43:11 Future of Client Management and Vitals Integration