EP 152: Your Ads Aren't Failing Because of Media Buying, They're Failing Because They're Boring | with Graham Nolte of Comedy Theory
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EP 152: Your Ads Aren't Failing Because of Media Buying, They're Failing Because They're Boring | with Graham Nolte of Comedy Theory
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Summary:
Most agencies spend endless hours trying to optimize clicks, ROAS, and conversion rates.
Almost nobody asks the more important question:
Would anyone voluntarily watch this ad?
In this conversation, I talk with Graham Nolte about why memorable advertising starts with empathy, not algorithms, and how building entertainment into your creative can transform brand perception before anyone clicks.
Along the way we also get honest about agency life: project revenue versus retainers, saying no to the wrong clients, creative integrity, and how your priorities evolve as your business grows.
Takeaways:
- Why funny ads outperform "clever" ads more often than people realize.
- The hidden cost of trying to be everything to every client.
- How Graham built an agency around one highly differentiated offer.
- The difficult conversations every creative agency eventually has with clients.
- Why protecting your values is good business, not just good ethics.
- The biggest lesson Graham learned after years of chasing bigger productions.
- Why stability eventually becomes more valuable than constant excitement.
Check out Graham here at:
Comedy Theory
Watch: Free Training - How to Build a Sellable Agency
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