What do UK fund buyers really want, and why do so many funds that look right on paper still fail to win allocations?

In this debut episode, Zeyro co-founders Wayne Green and Gareth Malna lay the foundations of The Roadmap to £10bn by unpacking the three forces that sit behind almost every fund buying decision in the UK market: timing, clarity, and credibility.

This isn't about getting a meeting. It's about understanding what's actually happening in the room once you're in one, and what quietly kills a deal long before an RFP ever lands.

Wayne and Gareth dig into why passive funds are dominating allocations and what that means for active managers trying to compete, how the shift away from individual decision-making towards committee-driven, DDQ-heavy processes has changed the game, why new and smaller funds aren't necessarily at a disadvantage, but need a very different approach, and how the best-performing funds aren't always the ones attracting the most capital.

If you've ever wondered why interest doesn't convert into allocation, or why a fund that should be scaling simply isn't, this episode is your starting point.

And if you want to turn what you hear into a structured plan for your own fund, The Roadmap to £10bn package sets out exactly how to do that: https://www.zeyro.one/roadmap-to-10bn-package