In this episode of Read Between the Wines, we explore a question that rarely gets asked: why has the conversation around wine and alcohol changed so dramatically in recent years?

For centuries, wine was simply part of life — part of the table, part of culture, part of how people gathered and shared moments together. Today, however, headlines increasingly frame alcohol through a very different lens.

To understand what's happening, host Pierre Ferland sits down with award-winning journalist and Drinks Insider founder Felicity Carter, one of the most respected investigative voices covering alcohol policy and the global drinks industry.

Drawing on decades of reporting, Felicity explains how alcohol debates are shaped not only by science, but also by media narratives, cultural shifts, advocacy networks, and political incentives.

But beyond policy and statistics lies a deeper question: what role does wine play in human connection, pleasure, and everyday life?

A thoughtful and provocative conversation about science, storytelling, and the future of wine culture.

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