Networking has a bit of a reputation problem.

For many founders, the word alone brings up images of awkward small talk, forced introductions, and standing in the corner clutching a coffee, wondering how to escape politely.

In this episode, Anna sits down with networking expert Stefan Thomas, author of multiple networking books, including Business Networking for Dummies, to break down what networking really is, why so many people get it wrong, and how founders can approach it in a way that feels natural rather than uncomfortable.

Stefan shares his own story of starting out terrified of networking and learning through repetition, practice, and necessity. What followed were years of running events, building communities, and helping thousands of professionals understand that networking is not about selling, pitching, or collecting business cards. It is about relationships.

Together, Anna and Stefan explore how networking fits into the real world of running a small business, where time is limited and pressure is high. They talk about the long-term nature of relationship building, the importance of giving before expecting results, and how visibility and consistency can quietly build opportunities over time.

They also discuss the practical side of getting started, including how to find the right events, how to ease into networking when confidence is low, and why the best opportunities often come from relationships built slowly rather than transactions made quickly.

In this episode, we cover:

• Why networking feels uncomfortable for many founders, and how to make it easier
• Stefan's journey from nervous first-time attendee to networking expert
• The importance of building relationships before expecting results
• Why networking works like a bank account, you must deposit before you withdraw
• How giving value consistently leads to long-term opportunities
• Simple ways to start networking, even if you feel nervous
• How visibility helps people remember you when opportunities arise
• The role of repetition and practice in building confidence
• Why strong networks create referrals, collaborations, and introductions
• How networking supports long-term business growth, not just short-term sales

Whether you love networking or avoid it at all costs, this episode reframes it as something far more useful and far less intimidating than many founders expect.

To find out more about Creating The Curve, our community and membership, go to: https://creatingthecurve.co.uk

To speak to our guest, Stefan Thomas, head to: https://www.stefanthomas.biz