Many founders assume that if sales are slow, the problem must be their marketing.

But what if the real issue is the offer itself?

In this solo episode of Creating the Curve, Anna reflects on her recent conversation with offer expert Janine Coombes and explores why getting your offer right is one of the most important parts of building a successful business.

Anna shares real examples of businesses that missed the mark with their offer, including large companies like Tesla and Google, and explains why even brilliant marketing can't fix something that doesn't truly fit the market.

Drawing on her own experience working in the retail tech industry, she talks about the power of simple research, including calling potential customers directly to understand what they actually want, and why logic alone doesn't explain buying decisions. Human psychology, pride, habits, and perception often play just as big a role.

She also walks through practical ways founders can test whether their offer really fits their audience, from customer interviews to market research tools like SWOT analysis. Along the way, Anna shares how she has adjusted her own business model over time, pivoting from retainers and project work to a more accessible membership model that better fits her mission of supporting small business founders.

If you're working hard on your marketing but things still aren't landing, this episode is a reminder to step back and ask a deeper question:

Is the offer actually right for the market?

In this episode, Anna covers:

• Why slow sales don't always mean your marketing is the problem

• How even big brands can misjudge their offer and market fit

• Why speaking directly to potential customers is one of the best forms of research

• The role of psychology and emotion in buying decisions

• How to run customer interviews to uncover real insights

• Using tools like SWOT analysis to understand your position in the market

• Why offers often need to evolve as your business and the market change

This episode is a practical guide to testing, refining, and improving your offer so your marketing has something strong to stand on.

To find out more about Creating The Curve, our community and membership, go to: https://creatingthecurve.co.uk