E34: Why Every Brand Should Think Like a Media Company with Patrick Mulhearn, CEO & Partner at Irrevocable Designee LLC
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E34: Why Every Brand Should Think Like a Media Company with Patrick Mulhearn, CEO & Partner at Irrevocable Designee LLC
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In this episode of Content Kingdom, host David G. Ewing sits down with Patrick Mulhearn, CEO & Partner at Irrevocable Designee LLC, to explore why brands should stop thinking like advertisers and start thinking like entertainment companies.
Patrick shares how micro dramas, branded storytelling, and original content are reshaping modern marketing. From Coca-Cola and Chick-fil-A to A24 and LSU, the conversation explores why the brands that capture attention in the future won't just buy media, they'll create it. They also discuss AI, the creator economy, Louisiana's growing production ecosystem, and why CMOs should think more like studio executives.
Connect On Linkedin:
David G. Ewing: https://www.linkedin.com/in/davidgewing/
Patrick Mulhearn: https://www.linkedin.com/in/patrickmulhearn/recent-activity/images/
Irrevocable Designee LLC Website: https://irrevocabledesignee.com/