In this episode of Content Kingdom, host David G. Ewing sits down with Marc Binkley, President of the Calgary Marketing Association, to challenge one of the biggest assumptions in modern marketing: that more data leads to better decisions.

Marc breaks down why marketers are overly focused on dashboards, engagement metrics, and attribution models that look impressive but often fail to connect to real business outcomes. Instead, he introduces a more grounded, evidence-based approach to marketing, one that prioritizes cash flow, customer behavior, and long-term demand over short-term vanity metrics.

The conversation dives into the concept of strong vs. weak forces in marketing, explaining why factors like the economy, seasonality, and product availability matter far more than most marketers want to admit. Marc also shares a powerful personal example of replacing cold outreach with content-driven inbound and achieving the same revenue with stronger relationships and higher-quality deals.

Follow Marc on LinkedIn: https://www.linkedin.com/in/marcbinkley/

Other Links:

Calgary Marketing Association: https://calgarycma.com/

Sleeping Barber Podcast: https://sleepingbarber.ca/

WARC (World Advertising Research Center): https://www.warc.com

Ehrenberg-Bass Institute: https://www.marketingscience.info

Cashflow Funnel (B2B Institute): https://business.linkedin.com/marketing-solutions/b2b-institute

Quadicle: https://www.quadicle.com